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What is Experience Design? - Ebook - Qualtrics
source link: https://www.qualtrics.com/ebooks-guides/what-is-experience-design/
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DesignXM
What is experience design?
To deliver the experiences people want next, you must put human needs at the forefront and consider every aspect of the customer journey as an opportunity to engage and provide value.
Through a process known as experience design that combines research, testing, and analytics, you can uncover insights that enable you to develop disruptive new products, reimagine service offerings, and create everlasting brands. But what exactly is experience design?
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