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Reddit User Protest Causes Drop in Engagement and Ad Traffic
source link: https://nextbigwhat.com/reddit-user-protest-causes-drop-in-engagement-and-ad-traffic/
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Home Reddit User Protest Causes Drop in Engagement and Ad Traffic
Reddit User Protest Causes Drop in Engagement and Ad Traffic
- Reddit’s decision to charge developers for data access led to an organized protest from moderators resulting in a ‘blackout’ that caused a significant drop in engagement.
- Daily traffic declined by 7%, time spent on Reddit dropped by 16%, and visits to the ad portal fell, affecting advertisers’ campaigns during the initial protest days.
- Although the negative impacts improved over time, it still affected Reddit’s overall performance, with lingering effects of the protest like certain subreddits remaining dark and significant one-star review ratings from users.
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