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王一博代言阿道夫，上线氛围感广告片
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王一博代言阿道夫，上线氛围感广告片
作者： 永刚
2023-06-16 11:48 浏览 · 1976
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近日，阿道夫官宣全新洗护发品牌代言人王一博，拍摄一支氛围感品牌大片。
在这次的品牌片中，阿道夫把自己定位成「天然情绪香氛」，推出slogan「爱的味道一辈子忘不了」，主要展示了全新配方“精油五感香调”和“48小时持久留香”的产品卖点。一向以洗发水香味给人留下深刻印象的阿道夫，这是准备将「味道」和「情绪」相结合，发力嗅觉营销了？
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