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SHARPENING OUR PENCILS: Base MEL wins D&AD '23 Wood Pencil
source link: https://www.basedesign.com/opinions/sharpening-our-pencils-base-mel-wins-d-ad-23-wood-pencil
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SHARPENING OUR PENCILS: Base MEL wins D&AD '23 Wood Pencil
“It’s a testament to Jose Roca’s (Artistic Director) challenging and timely vision for the Biennale of Sydney… and the depth of its execution by the whole Biennale team.” - Daniel Peterson, Partner & Creative Director at BaseMEL
Base's Melbourne studio shines at D&AD 2023, sharpening their way to a Wood Pencil with Rivus in the Branding / SME category for New Branding Schemes ✏️
The rīvus identity which was inspired by the aqueous themes underpinning the program flows throughout mediums and venues, binding contributors and audiences together through language.
In addition, Rivus by BaseMEL was shortlisted for Branding / SME : Logos while BaseBRU was shortlisted for Ace & Tate for Press & Outdoor: Poster Campaigns.
For one of the most exciting eyewear brands in Europe, a sunglasses campaign with… no sunglasses.
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