

Top Reality TV Companies That Could Boom Amid Hollywood Writers' Strike
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These 22 reality TV companies behind shows like 'The Kardashians' and 'Queer Eye' could boom if Hollywood's writers' strike drags on
- The Hollywood writers' strike has suspended development and production on many scripted TV shows.
- Broadcast networks pushed reality TV series in their upfront presentations to advertisers.
- The companies behind "90-Day Fiancé," "Real Housewives," and more unscripted shows could thrive in a prolonged strike.
Hollywood writers went on strike May 2 after their union arrived at an impasse in negotiating their new contract with the studios and streamers, causing productions to shut down, kiboshing new episodes of late night shows, and threatening to delay broadcast networks' fall schedule.
While some media companies may have prepared for a walkoff by stockpiling scripts, a prolonged strike — the first writers' work stoppage since 2008 — could see them leaning into reality TV, which isn't covered by the Writers Guild of America. Fresh content for viewers will help platforms fend off rising levels of subscriber churn and stand out from competitors.
The networks offered a look at things to come in May, touting reality-heavy fall lineups at their upfront presentations to advertisers. NBCUniversal, for example, announced new installments of its "Real Housewives" franchise, while Fox revealed two new game shows, "Snake Oil" and "We Are Family," as well as returns of past reality series like megahit "The Voice."
It'd be reminiscent of the last strike, when scripted shows ceded the spotlight to unscripted hits like "Keeping Up With the Kardashians," "Kitchen Nightmares," and "Say Yes to the Dress" — as well as the seventh season of Donald Trump's "The Apprentice," which was the first to feature celebrity competitors, a pivot that revitalized the format and the ratings.
Over the past 15 years, the reality genre has only expanded, and players have consolidated, with the UK's Tinopolis acquiring A. Smith & Co. in 2011 for a reported $95 million, then scooping up Magical Elves three years later; French TV production firm Banijay snapping up Endemol Shine in 2020 for $2.2 billion; and Sony acquiring Industrial Media in 2022 for upwards of $300 million. The North Road Co., Peter Chernin's media rollup backed by Providence and Apollo, also scooped up several reality producers when it acquired the US assets of Red Arrow Studios in 2022.
Tastes have changed somewhat with the times. Media companies today have been snapping up social experiments, docusoaps, and game shows, while the market for expensive, performance-based shows like "Idol" and dating shows like "Love is Blind" that everyone piled into last year has been tepid, according to a top agent.
In the social experiment genre, "The Traitors," where people compete in challenges to win a cash prize, was just picked up for a second season on Peacock. In docusoaps, the Kardashian family continues to make a splash with "The Kardashians" on Hulu, which succeeded "KUWTK" after its long reign on Bravo. In game shows, CBS recently renewed RuPaul-hosted vocabulary competition "Lingo," and NBC's "The Weakest Link" just kicked off a third season.
The power of the writers' strike hinges in part on how other groups — including the Directors Guild of America (DGA) and SAG-AFTRA, the union representing actors — resolve their own contract negotiations with the Alliance of Motion Picture and Television Producers (AMPTP), which represents the big entertainment companies. After the DGA on June 3 announced a tentative agreement for a new three-year contract with the AMPTP, WGA members took to Twitter, some to criticize the directors' move, others to express hope the deal could help the writers' cause.
If the writers' strike drags on, stars will look to unscripted projects as a way to keep their names out there, seeing what the likes of Harry and Meghan and the Obamas are doing on Netflix. "If it's good enough for former royalty and the president, it's good enough for you," quipped the agent.
Even if the writers' strike is resolved more quickly than pundits generally are predicting, reality TV's future looks bright. It's cheaper than scripted content to make, a key factor as Hollywood companies scramble for profitability amid economic headwinds, and has generated some of TV's most popular series — recently accounting for nearly one-third of US content demand, according to Parrot Analytics.
A dramatic character or storyline, like the so-called "Scandoval" sideshow about marital infidelity amongst the "Vanderpump Rules" cast, can generate its own news cycle. Unscripted content is also a way for streamers to grow their international audience as much of it translates globally.
The agents and other insiders identified a number of independent production companies — listed alphabetically here — that have the kind of robust reality portfolio to benefit from a drawn-out strike, based on longevity, reputation, and ability to serve a variety of studios and streamers with diverse content.
This list was first published on May 10 and has been updated.
3BMG, led by Dutch chairman Reinout Oerlemans, touts 55 original series in 190 countries. The company was founded in 2003, acquired three years later by Oerlemans' Eyeworks, and spun out in 2014 when Eyeworks was acquired by Warner Bros. in 2014. Standout shows include three for Netflix: "My Unorthodox Life," starring Julia Haart, the former creative director of lingerie brand La Perla; "Bling Empire," often referred to as a real-life "Crazy Rich Asians"; and "Iron Chef: Quest For An Iron Legend." Other shows include Netflix's "Coming Out Colton," which explores the journey of former "The Bachelor" star Colton Underwood to accept his life as a member of the LGBTQ+ community; and "Sweat Inc." on Spike, hosted by celebrity fitness personality Jillian Michaels. Early hits included NBC's The Biggest Loser" and ABC's "Extreme Weight Loss."
44 Blue Productions
With almost 40 years in unscripted television, 44 Blue Productions, which was acquired by The North Road Co. in 2022, has done it all, whether it's exploring the afterlife with Emmy-nominated "Life after Death With Tyler Henry" (which has appeared on Netflix's top 10) or going behind the scenes with Robin Roberts for Discovery+ medical series "Last Chance Transplant."
It's also known for working with star talent like brothers Mark and Donnie Wahlberg ("Wahlburgers" on A&E) and Whoopi Goldberg ("Strut" on Oxygen). Coming up: series on MTV, BET, and Oxygen.
Antoinette Media
Full-service production company Antoinette Media is a JV created in March by producer Lashan Browning and Paramount. Browning is behind seven MTV Entertainment Studios series, including three of the wildly popular "Love & Hip Hop" shows as well as hits "Caught in the Act: Unfaithful" and "Couples Retreat."
Browning also helped found the Oxygen Network and has produced content for Bravo, OWN, Discovery, and others for Nola Global Entertainment, where she created "Starter Wives Confidential" for TLC.
A. Smith & Co. Productions
Thank award-winning A. Smith & Co. Productions for making cooking into a competitive sport. Founded in 2000 by ex-Fox Sports EVP Arthur Smith, the company is best known for Gordon Ramsey's long-running "Hell's Kitchen" on Fox.
The shingle's other larger-than-life productions include "American Ninja Warrior" on NBC, which is heading into its 15th season and has given way to spinoffs like "American Ninja Warrior Junior" (Peacock), as well as "The Titan Games" (NBC) and "Floor Is Lava" (Netflix). Outside of competitions, its titles include "American Gangster: Trap Queens" (BET+) on female criminals, docusoap "Welcome to Plathville" on TLC, and NAACP Image Award-winning "Unsung" (TV One) profiling music artists.
A. Smith was acquired by UK production company Tinopolis in 2011 for about $95 million; Smith is chairman of both.
B17 Entertainment
Scooped up by Sony Pictures Television as part of its acquisition of Industrial Media, B17 Entertainment has stayed small (50 hours of programming in 2022) but versatile since its founding in 2013, supplying streamers, cable networks, and social platforms with a range of diverse programming.
With everything from ABC's zany game show "The Final Straw," where contestants built impossibly tall structures, to "Inside Eats with Rhett & Link" for Food Network, where YouTube stars go behind the scenes at chain restaurants, to LGBTQ docuseries "The Book of Queer" for Discovery (nominated for six daytime Emmys), B17 is delivering shows for many audience interests, and it's got multiple series for networks and streamers coming up.
The shingle has also cracked the code of social content, with shows like kid-centered "The Big Tiny Food Face Off" with Tasty and YouTube; and "JoJo Goes" on Facebook Watch that took viewers inside the YouTube star's life.
Boardwalk Pictures
Boardwalk Pictures has produced titles including the Showtime documentary series "We Need To Talk About Cosby," about the life of convicted sexual predator Bill Cosby; Netflix's "Chef's Table," which brings viewers inside kitchen of leading chefs across the country; and Disney+'s "Rennervations," starring actor Jeremy Renner, who transforms large government vehicles into "mind-blowing creations" to serve children around the world. The series has drawn heightened interest since its launch in April following Renner's life-threatening snowplow accident that left him with dozens of broken bones. The company has also produced content with Gwyneth Paltrow including Netflix's six-part series "The Goop Lab."
Bunim/Murray
Bunim/Murray has had a key role in shaping the reality TV genre, having pioneered the format with its MTV show "The Real World," which launched in 1992. Since then it's produced a slate of programming for big names — CBS recently announced that it was set to adapt "Buddy Games," a 2019 comedy film, into a reality competition show, according to Deadline — and Bunim/Murray is serving as producer alongside CBS Studios. Other titles include "Iyanla: Fix My Life," featuring Iyanla Vanzant, a comedian and author who rose to fame as a recurring guest on the "Oprah" show; and a new series featuring Bear Grylls set to debut on TBS this month. What's more, the company produced the first season of Lizzo project "Lizzo's Watch Out For The Big Grrrls" on Prime Video, which garnered several Emmys.
Crazy Legs Productions
Crazy Legs Productions has produced shows including TLC's "1000-lb Best Friends" and "1000-lb Sisters," two of its primary titles in the weight-loss space. It has also produced a variety of sports titles including"A Season With Notre Dame Football," and "A Season With Florida State Football," for Showtime. And in the true crime genre, the company has also produced "Your Worst Nightmare" for Investigation Discovery. It was founded by producer Tom Cappello, who previously worked for the History Channel, TMT, National Geographic, PBS, and Turner Classic Movies.
Done and Done
Founded in 2007 by Adam DiVello, an ex-MTV exec who created "Room Raiders," "Say What? Karaoke," and "The Hills," Done and Done has carved out a niche with shows combining two key sources of reality TV heat: drama and money.
"Selling Sunset," which follows the professional and personal travails of top female real estate agents in Southern California, has become a cultural sensation and led to spinoff "Selling the OC."
Another companion show, "Selling Tampa," which took the concept to a Black-owned firm in Florida, was canceled after one season, but "Sunset" is still going strong, premiering its sixth season on Netflix in May.
Endemol Shine North America
Endemol Shine North America, part of the Endemol Shine Group that was acquired by French television production and distribution company Banijay in 2020, has a track record for churning out some of the top titles in the unscripted space. Runaway successes include NBC's "The Biggest Loser," CBS' "Big Brother," Fox's "MasterChef" and "MasterChef Junior" hosted by Gordon Ramsay, and Disney+'s "Foodtastic," which was hosted by actress Keke Palmer. Other shows include "LEGO Masters" on Fox starring host Will Arnett, and TBS' "Wipeout" with John Cena and Nicole Byer. Through subsidiary True Entertainment, the company has also produced Bravo's "The Real Housewives of Atlanta." It was founded in 2002.
Fremantle
Fremantle is behind a roster of big, family-friendly competition shows, from "Password" on NBC, starring host Keke Palmer and featuring executive producer Jimmy Fallon, to mega-music reality hit "The X Factor," which has featured judges like Britney Spears, Demi Lovato, and series creator Simon Cowell. It is also the producer behind the legacy unscripted franchise "American Idol," alongside Sony Pictures Television's 19 Entertainment, featuring judges including Katy Perry and Luke Bryan. The company was founded in 1994 in London as Pearson Television until it became FremantleMedia (and later, just Fremantle) in 2001.
Fulwell 73
London-based Fulwell 73 operates in both unscripted and scripted realms, and has produced IP for networks and streamers on both sides of the pond including CBS, the CW, Showtime, and the BBC. It's the production company behind Hulu's "The Kardashians" and has also produced top sports titles like the 2019 soccer documentary "Busby" and "I Am Bolt," a 2016 Universal documentary about the life of Olympic gold medalist Usain Bolt. Comedian and actor James Corden is one of its partners alongside founding partner Ben Winston, and the company has produced both CBS' "The Late Late Show," which ended with Corden's exit from the show in April; as well as televised specials like the Grammys and "Ben Platt Live from Radio City Music Hall."
Intellectual Property Corp
The Emmy-winning Intellectual Property Corp. had a big 2022, cranking out 92 hours of programming across multiple genres from cooking ("Selena + Chef" on HBOMax) to docusoaps ("The D'Amelio Show" on Hulu) as well as scoring new seasons for existing hits like GLAAD Media Award-winning "We're Here" on HBO.
This year is another busy one, with "Swiping America" (HBOMax), "Indian Matchmaking" season 3 and "Jewish Matchmaking" (both for Netflix), "RapCaviar Presents" (Hulu), and more in the pipeline.
IPC is part of the Industrial Media portfolio of producers that Sony Pictures Television acquired in 2022; its founders Eli Holzman and Aaron Saidman now serve in nonfiction executive roles at Sony.
ITV is also behind some of the biggest unscripted shows, with such hits as "Queer Eye," a co-production with Scout (Netflix), "The Chase" (ABC), and "Love Island" (Peacock) and its upcoming spinoff "Love Island Games" to its credit.
Led by CEO David George, ITV has managed to produce hits across multiple genres for nearly every platform by having a collection of production labels that each have their own specialty, whether its ThinkFactory Media that's trained on big-name talent (A&E's Gene Simmons "Family Jewels") or High Noon Entertainment that's known for food and lifestyle (TLC's "Cake Boss").
Kinetic
Netflix may have broken hearts with its botched live stream of the "Love is Blind" reunion, but the dating show was a mega-hit for The North Road Co.-owned Kinetic, further establishing it as a juggernaut in the genre.
Kinetic, founded in 2010 and led by founder and CEO Chris Coelen, also had other top shows on Netflix with "The Ultimatum" and "Married at First Sight," Lifetime's hit that was picked up by the streamer. The company's Netflix relationship continues this year with "Perfect Match" and new seasons of "Love is Blind." Elsewhere, Kinetic has series in the works for Amazon, Peacock, TLC, and more.
Kingdom Reign
Kingdom Reign's roster includes "Grown Gospel," which airs on WE tv and AMC's streaming service ALLBLK; and OWN's "Love & Marriage DC" and "The Nightcap with Carlos King." The production company has strong ties to OWN, where its founder, Carlos King, hosted the network's inaugural foray into late night talk last year. King has personally produced a bevy of TV including multiple seasons of "The Real Housewives of Atlanta."
Magical Elves
Magical Elves is a force with a particular focus on culinary and competition shows. It's the production company behind top hits like "Project Runway" which aired on Bravo and Lifetime; the "Top Chef" franchise and spinoffs like "Just Desserts" and "Top Chef Family Style," all for Bravo; and "Nailed It!" on Netflix. The company has also produced concert films with Justin Bieber ("Never Say Never") and Katy Perry ("Part of Me"). Founded more than 20 years ago by Dan Cutforth and Jane Lipsitz, who exited the company in 2019, it's now led by co-CEOs Casey Kriley and Jo Sharon. The Tinopolis Group, a British media company, purchased a majority stake in Magical Elves in 2011 for $100 million.
Scout Productions
Founded in 1994 by David Collins and Michael Williams, Scout Productions took a turn 20 years ago from independent films to reality with the "Queer Eye" franchise (whose reboot is now in its seventh season on Netflix). It's since firmly established itself as a leader in inclusion-themed programming with shows like ballroom dazzler "Legendary" and streetwear design content "The Hype" on HBOMax.
Scout has also cultivated a talent-friendly rep that's attracted A-listers like Amy Poehler, whose transformation series "The Gentle Art of Swedish Death Cleaning" is new on Peacock, and Kristen Stewart, with whom it's working on a "super gay ghost hunting" series. Scout has branched out into docs as well and is looking to get back to its scripted roots.
Sharp Entertainment
Sharp Entertainment is a giant in the space, producing more than 500 hours in 2022. It's best known for the "90 Day Fiancé" mega-franchise that's spawned spinoffs galore for TLC, from "90 Day Fiancé: Happily Ever After" to "90 Day Fiancé: Before the 90 Days."
Part of the Sony-owned Industrial Media portfolio and led by founder Matt Sharp, it's also behind other cable hits including WE tv's "Love after Lockup," "Man v. Food" on the Cooking Channel, and 20-year-old "The Fabulous Life Of" on VH1.
Studio Lambert
Based in London and Los Angeles, Studio Lambert was founded by Stephen Lambert, a British television exec, in 2008. The company, which is owned by All3Media, has produced hits including ITV's "Undercover Boss," Netflix's "Dance 100," and "Gogglebox," which airs on the UK's Channel 4.
The studio has a variety of projects in development — including a forthcoming, unscripted version of the hit Netflix show "Squid Game," for which it's offering what it says is the "largest prize" of any reality competition: $4.65 million. Along with the buzz of its association with the massive scripted hit, the reality spinoff has generated some pre-launch controversy: Several contestants on the show underwent "medical treatment" while filming, according to reports confirmed by Netflix earlier this year, but the streamer denied that the injuries were of a "serious" nature.
Thrill One Media
Thrill One, which was formed in 2020 from the combination of several other firms including Thrill One Media — formerly Superjacket Productions — and Street League Skateboarding, focuses on the sports space. Superjacket was responsible for producing shows like Nickelodeon's "Crashletes" and "Jagger Eaton's Mega Life."
The company wants to dominate the live action sports space, and, to that end, was bought by two private-equity firms last year — Fiume Capital and Juggernaut Capital Partners — whose investments would carry the company forward, in a transaction that the Wall Street Journal reported was valued at $300 million. Early backers of the firm included Raine Group and Causeway Media Parters, who the Journal said exited when Fiume and Juggernaut took over.
World of Wonder
World of Wonder has produced series for networks including Bravo, HBO, VH1, and BBC Channels. Top hits include Bravo's real estate darling "Million Dollar Listing" and "RuPaul's Drag Race," which has logged 15 seasons (eight on Paramount's Logo TV, six on VH1, and the most recent season on MTV) and inspired 20 international versions.
One offshoot of "Million Dollar Listing" has been the series "Sell It Like Serhant," starring super realtor Ryan Serhant. The company, which was founded in 1991, is also active in the documentary space, producing titles like "Stonewall Outloud," for which it was commissioned by YouTube to explore the history of the Stonewall protests of 1969.
Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.
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