Google modifies shopping ads policies to enhance transparency
source link: https://searchengineland.com/google-modifies-shopping-ads-policies-to-enhance-transparency-427714
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Search Engine Land » PPC » Google modifies shopping ads policies to enhance transparency
Google modifies shopping ads policies to enhance transparency
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies.
What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may not be performing well and how to address any issues.
The policies. You can review the Google Shopping ads policy center here, as well as the free listings policies to get a better understanding of how the policies are enforced.
Why we care. These updates are important for advertisers to improve their understanding of policy enforcement and optimize their advertising strategies for better return on investment (ROI).
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
About the author
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Recommend
-
12
Google Adds New AR 'Try-On' Ads within Google Shopping AR is set to become a much bigger consideration in 2...
-
16
pytest apparently modifies calls to range As I work making Friendly-traceback provide more useful information regarding the cause of an exception, I som...
-
14
SEM Google Ads updates cryptocurrency ad policies The new certification application form goes live on July 8.
-
5
PPC Google Ads updated political content policies Google is ending some election ads exemptions, adding new election ads serving...
-
7
China modifies rule on listing abroad, giving US access to audit Chinese companies SEC China modifies rule on listing abroad, giving US access to audit Chinese companies
-
9
Search Engine Land » Channel »
-
6
Nvidia modifies flagship H100 chip for export to China Nvidia modifies flagship H100 chip for export to China 9 hours ago The US-based Nvidia Corp., the industry leader in artificial intelligen...
-
2
A clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience. Greg F...
-
9
Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creati...
-
10
Google announces the 'Transparency Center,' a new hub for its product policies...
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK