iTWire - Global smartphone shipments down for fifth straight quarter
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Wednesday, 19 April 2023 09:46
Global smartphone shipments down for fifth straight quarter Featured
By Sam Varghese
Global smartphone shipments fell for a fifth straight quarter in the first three months of 2023, but by 12%, a much better showing than in the final quarter of 2022, the technology analyst firm Canalys says.
Samsung was the only brand among the leaders to perform better than in the previous quarter, accounting for 22% of the market. Canalys did not provide overall figures for shipments in the quarter.
Last year saw a drop of 11% year-on-year, taking the total units shipped to less than the 1.2-billion mark.
Apple fell to second place in the first quarter of 2023 (21% market share), followed by Xiaomi (11%), Oppo (10%) and vivo (8%).
"The local macroeconomic conditions continued to hinder vendors' investments and operations in several markets. Despite price cuts and heavy promotions from vendors, consumer demand remained sluggish, particularly in the low-end segment due to high inflation affecting consumer confidence and spending.
"Additionally, the continuous sluggish end-user demand has triggered a major wave of de-stocking across the entire supply chain, with channels reducing inventory levels to secure operations.
"To maintain a low level of sell-in volume, vendors continued to use cautious production techniques, which had a long-term negative impact on the component supply chain's operational performance."
Another analyst, Toby Zhu, however, saw some positives in the latest figures.
"...we have noticed some signs of moderation in the continued decline," he commented. "There have been improvements in demand for certain smartphone products and price bands.
"Furthermore, some smartphone vendors are becoming more active in production planning and ordering components. Canalys predicts that the inventory of the smartphone industry, irrespective of channel or vendor, can reach a relatively healthy level by the end of the second quarter of 2023.
"It is still too early to predict the recovery of overall consumer demand. However, the sell-in volume of the global smartphone market is expected to improve due to the reduction in inventories in the next few quarters.
"In addition, vendors have focused more on innovations and raising production and channel efficiencies after a round of fluctuations, shifting from growing for volumes and shares to growing for quality. 5G popularisation and foldable phones are also becoming the new driving forces in the industry."
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