iTWire - Brightcove, Frequency partner to launch Integrated FAST Channel Solutio...
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Tuesday, 18 April 2023 12:16
Brightcove, Frequency partner to launch Integrated FAST Channel Solution Featured
By Gordon Peters
Streaming technology provider Brightcove has entered into a partnership with Frequency, a cloud-based video platform powering linear channel creation for content providers.
Brightcove says the integration with Frequency will allow its customers to launch FAST channels and manage content, programming and monetisation from the Brightcove platform.
“Empowering media companies to reach, engage and monetize new audiences is at the core of Brightcove’s Media Studio solution,” says Marc DeBevoise, CEO of Brightcove.
“FAST channels are a high-growth, reach-expanding, revenue-generating medium for media companies. With this partnership, we are expanding the way our customers can grow via launching their own FAST channels directly from our powerful video platform. Our integration with Frequency will also help our customers centralize their video content, programming, distribution and ad monetization via an integrated workflow.”
Brightcove and Frequency’s partnership combines their solutions to help customers create linear channels for distribution to FAST aggregators, MVPD and vMVPD, and distribution channels globally.
Brightcove notes that with the integration available within the Brightcove Marketplace, customers can connect their video library with Frequency for “world-class scheduling and distribution” - and through the partnership, it aims to “take the work out of building channels to make it easy for customers to publish their content to FAST channels”.
“This partnership will give Brightcove’s customers a seamless way to create linear viewing experiences to reach their audiences on every device and in every form,” said Blair Harrison, CEO and Founder of Frequency.
“Our tools are designed to empower customers to deliver the programming they know their viewers want in a visually stunning way with the simplest and most intuitive workflows.”
Brightcove said the integration with Frequency will work with its recently announced Ad Monetization service, end-to-end insights products, and the newly formed global advertising operations team to help media companies plan and maximize their advertising strategy and revenue.
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