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This vegetarian couple got legally married in the Taco Bell metaverse in an ode...

 2 years ago
source link: https://finance.yahoo.com/news/vegetarian-couple-got-legally-married-115500223.html
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This vegetarian couple got legally married in the Taco Bell metaverse in an ode to their Indian-American heritage and love of the fast-food brand

Lakshmi Varanasi
Sat, March 4, 2023, 8:55 PM GMT+9·5 min read
Sheel and Amruta
Sheel Mohnot and Amruta Godbole in front of a real-world Taco Bell.Taco Bell
  • Sheel Mohnot, a venture capitalist, and Amruta Godbole, a product lawyer, got engaged in August 2022.

  • Soon after, the couple won a contest to have a wedding in the metaverse sponsored by Taco Bell.

  • Take a look at their metaverse wedding and live reception afterwards at the "world's most beautiful Taco Bell."

Sheel Mohnot, a Silicon Valley venture capitalist who co-founded the firm Better Tomorrow Ventures, was looking for love.

Sheel Mohnot, a cofounder at Better Tomorrow Ventures, poses for a photo in an office.
Better Tomorrow Ventures

During the pandemic, a mutual friend introduced him to Amruta Godbole, a lawyer at Instagram. Their first phone call in May 2020 was almost six hours long.

Taco Bell metaverse
Taco Bell

Soon after, they had a socially distanced date in Mohnot's backyard. Cue a whirlwind romance in which they biked through Burning Man's Black Rock City and spent an evening in a six-person Slovenian village — by August 2022, they were engaged.

Taco Bell wedding
Sheel Mohnot

Just weeks later, the couple saw an unexpected opportunity. Taco Bell was calling on prospective couples to apply to the brand's "first-ever, virtual legal and metaverse wedding package."

taco bell
The exterior of a Taco Bell.Ethan Miller/Getty Images

Mohnot said "it was perfect timing."

Applicants were asked to submit a registration form and video detailing their unique love story. The prize would be a Web 3.0 wedding for "two die-hard enthusiasts to take their Taco Bell love to the next level," the contest announcement promised. 

Mohnot was eager to enter the contest because he had long had an affinity for Taco Bell. He said growing up in the US as a vegetarian in the late '80s and '90s "it was the only place that you could go for fast food," so going out to eat became "kind of synonymous with Taco Bell."

Taco Bell

The couple also had a date early in their relationship at the oceanfront Taco Bell in Pacifica, California. "So it had meaning for us in that way, too," Godbole said.

Taco Bell's location in Pacifica, California.Taco Bell

They submitted a video homage to Taco Bell before the contest's deadline in early September 2022, and by October, they found out they had been selected out of more than 300 submissions.

Taco Bell

In the video, Godbole mentioned that Taco Bell was one of the first things she and Mohnot had bonded over as vegetarians who loved Mexican food.

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