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Amazon Fresh goes stale in blow to Jeff Bezos’s supermarket dream
source link: https://www.telegraph.co.uk/business/2023/02/04/amazon-fresh-goes-stale-blow-jeff-bezoss-supermarket-dream/
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Amazon Fresh goes stale in blow to Jeff Bezos’s supermarket dream
Tech-powered gimmicks fail to lure shoppers away from established brands
Amazon Fresh attempted to lure shoppers with its checkout-free technology
Credit: Hollie Adams/Bloomberg
When shoppers arrived at the opening of Amazon’s first Fresh store in the UK to try its “just walk out” technology in early 2021, many found there was already a wait to just get in....
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