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Why ‘virtual product placement’ could be the future of TV
source link: https://www.telegraph.co.uk/tv/2023/01/02/why-virtual-product-placement-could-future-tv/
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New money from old shows: why TV is betting big on ‘virtual product placement’
Thanks to AI technology, 2022 brands will soon be popping up in your favourite decades-old shows. Will it ruin TV – or save it?
2 January 2023 • 6:00am
Matt LeBlanc plays hide the chicken in Friends
Friends fans may remember the "I’m Monica, I’m disgusting" scene in season five where Joey Tribbiani is forced to cover up Monica and Chandler’s affair. Mr Tribbiani comes home with a bucket of fried chicken and finds a naked picture of Monica on the breakfast bar, only to have Rachel walk in on him and demand he explains what he’s up to. ...
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