With Amazon’s Fire TV Stick 4K at just $24.99, who needs Roku?

(Image credit: Future)

Amazon has a hot Cyber Monday deal going on its Fire TV Stick 4K streamer: just $24.99, a 50% savings (opens in new tab). That’s the lowest price we’ve yet seen on this Amazon streamer, which supports not just 4K video but Dolby Vision and HDR10+ high dynamic range. A similar deal in the UK takes the Fire TV Stick 4K to £27.99 (opens in new tab).

The Fire TV Stick 4K is Amazon’s least expensive 4K streamer. Among the Cyber Monday deals to be found on Amazon is a similarly featured Roku streamer selling for the same $24.99 price (opens in new tab), though that model omits the HDR10+ support you’ll find on the Fire TV Stick 4K. 

One great thing about Amazon’s streamers is the Alexa Voice Remote they come bundled with. Using it, you can simply ask Alexa to show movies in a specific genre like action or 1970s sci fi, and it will turn up a wide array of choices. Beyond that, you get access to the Alexa smart home ecosystem, which lets you use voice commands to control lighting, doorbell cameras, and many other functions.

With an Amazon Fire TV Stick you get a full library of apps, including Prime Video and Freevee free ad-supported TV streaming. And there’s also the Amazon Luna cloud gaming service, which gives you a range of gaming options at various price tiers.

Today's best Amazon Fire TV Stick 4K deals

Amazon Fire TV Stick 4K: was $49.99 now $24.99 at AmazonAmazon is selling its Fire TV Stick 4K for just $24.99, a 50% price reduction and a smokin' hot Cyber Monday deal. This is Amazon's cheapest streaming stick with 4K and HDR support, which includes both Dolby Vision and HDR10+. It also comes with an Alexa voice remote for content searches using, yes, Amazon Alexa, which can also be tapped for smart home control. 

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Amazon Fire TV Stick 4K: was £49.99 now £27.99 at AmazonIn the UK, the Fire TV Stick 4K gets a similar discount from £49.99 to £27.99. Today's deal is fine, but we have seen this version of the streaming stick for as low as £24.99 in the past. It's likely that this cheaper offer won't return given the current economic climate, so this is the best price we'll see for the rest of the year.

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This deal on the Fire TV Stick 4K streamer makes the price so low that Amazon is almost giving it away for free. Maybe that’s the idea: rope you into the Amazon ecosystem so you can buy stuff using Alexa voice commands while streaming shows from Prime Video.

Whatever the case is, the Fire TV Stick 4K is an impressive and full-featured streaming stick, and it’s now selling at an unbeatable price.

More Cyber Monday deals in the US

• Amazon: 50% off TVs, headphones, iPads & toys (opens in new tab)
• Apple gift card: gift cards from Amazon from $25 (opens in new tab)
• Best Buy: up to $700 off TVs, laptops & appliances (opens in new tab)
• Cheap TVs: $79.99 smart TVs from Best Buy (opens in new tab) 
• Christmas trees: prices starting at $38.99 (opens in new tab)
• Dell: laptops from $299.99 (opens in new tab)
• Home Depot: 50% off tools & appliances (opens in new tab)
• HBO Max: 80% off a monthly plan (opens in new tab)
• Hulu: $1.99 a month for a year (opens in new tab)
• Lowe's: $750 off appliances, decor & tools (opens in new tab)
• Overstock: 70% off decor and furniture (opens in new tab)
• Peacock TV: pay $0.99 a month (opens in new tab)
• Nectar: up to $500 off mattresses + free gifts (opens in new tab)
• Nordstrom: 50% off UGG, Nike & North Face (opens in new tab)
• Samsung: up to $2,500 off TVs, phones & appliances (opens in new tab)
• Sephora: 50% off makeup, perfume & gifts (opens in new tab)
• Target: 50% off toys, TVs, Keurig & more (opens in new tab)
• Toys: 50% off best-selling toys at Walmart (opens in new tab)
• Ulta: up to 50% off makeup, hair & perfume (opens in new tab)
• Verizon: get the iPhone 14 Pro for free (opens in new tab)
• Walmart: 60% off toys & TVs (opens in new tab)
• Wayfair: up to 80% off sitewide, + free shipping (opens in new tab)

More Cyber Monday deals in the UK

• Amazon: up to 60% off TVs, laptops, and more (opens in new tab)
• Adidas: up to 50% off trainers and clothing (opens in new tab)
• AO: deals on appliances, headphones and TVs (opens in new tab)
• Argos: up to 1/3 off toys (opens in new tab)
• B&Q: 25% of Christmas decorations and tools (opens in new tab)
• Boots: half-price fragrances and make-up (opens in new tab)
• Box: up to £1,000 off TVs, laptops and PCs (opens in new tab)
• Currys: 40% off TVs, laptops and vacuums (opens in new tab)
• Dell: up to 45% off laptops and desktops (opens in new tab)
• Disney: 30% off Marvel, Star Wars, Pixar (opens in new tab)
• Dyson: best-price guarantee on vacuums and hair care (opens in new tab)
• EE: unlimited data SIMs from £14 per month (opens in new tab)
• Game: consoles, games and accessories from £4.99 (opens in new tab)
• Ikea: Christmas tree + £10 voucher for £25
• John Lewis: up to 40% off tech, fashion and home (opens in new tab)
• Lego: popular sets from under £10 - plus free gifts (opens in new tab)
• Ninja: save up to £90 on air fryers and pans (opens in new tab)
• Peloton: up to £500 off
• Reebok: up to 50% off sitewide (opens in new tab)
• Samsung: up to £250 off phones and tablets (opens in new tab)
• Shark: up to £220 off cordless vacuum cleaners (opens in new tab)
• Sonos: 20% off portable speakers and soundbars (opens in new tab)
• Very: offers on TVs, Lego and fashion (opens in new tab)
• Virgin: broadband deals from £25 per month (opens in new tab)
• Wayfair: furniture, lighting and mattress deals (opens in new tab)