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How influencers use Amazon to earn money, from affiliate links to livestreaming

 1 year ago
source link: https://finance.yahoo.com/news/influencers-amazon-earn-money-affiliate-123000713.html
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How influencers use Amazon to earn money, from affiliate links to livestreaming

Amanda Perelli
Sat, November 26, 2022, 9:30 PM·4 min read
Woman holding product up to phone camera, on livestream
Witthaya Prasongsin/Getty Images
  • Amazon offers a number of programs for content creators to monetize their audiences.

  • The e-commerce giant has affiliate-marketing tools and ways to sell products live.

  • Here are some of the ways influencers are earning money on Amazon, and how much they've made.

In recent months, Amazon has grown its influencer program, and the suite of tools it offers social-media creators to let them earn money on the platform.

Amazon's influencer program offers a variety of different tools and programs used by creators on TikTok, YouTube, and Instagram. The company has even recruited influencers, and offered secret payments, to get them to join its livestreaming platform and sell products.

Here's a breakdown of Amazon's five main influencer programs:

Amazon launched its live-shopping feature for influencers in 2019. The feature is part of a larger push by many platforms to bring the concept of influencers selling products live and directly to fans to the US. For every item an influencer mentions during a livestream, a special link is added under the video directing viewers to the product. Creators earn a commission — between 1% and 10% — every time someone purchases a product with their link.

Although live commerce has taken off in other regions, the trend has struggled to gain mass popularity in the US. And some creators told Insider that Amazon Live just wasn't worth it for them.


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