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How influencers use Amazon to earn money, from affiliate links to livestreaming
source link: https://finance.yahoo.com/news/influencers-amazon-earn-money-affiliate-123000713.html
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How influencers use Amazon to earn money, from affiliate links to livestreaming
Amazon offers a number of programs for content creators to monetize their audiences.
The e-commerce giant has affiliate-marketing tools and ways to sell products live.
Here are some of the ways influencers are earning money on Amazon, and how much they've made.
In recent months, Amazon has grown its influencer program, and the suite of tools it offers social-media creators to let them earn money on the platform.
Amazon's influencer program offers a variety of different tools and programs used by creators on TikTok, YouTube, and Instagram. The company has even recruited influencers, and offered secret payments, to get them to join its livestreaming platform and sell products.
Here's a breakdown of Amazon's five main influencer programs:
The Drop: A partnership between brands and fashion influencers to create a limited edition clothing collection (typically available for around 30 hours).
Amazon Live: A livestreaming platform where creators earn a commission from every sale. (Read more about how influencers use Amazon's livestreaming features to make money.)
Amazon Affiliates: An affiliate-marketing program for creators. (Read more about the top affiliate programs for influencers.)
Storefront: A page where influencers can list their favorite products and earn a commission from those sales.
Creator Connections: A marketplace that matches brands and influencers for paid partnerships.
Amazon launched its live-shopping feature for influencers in 2019. The feature is part of a larger push by many platforms to bring the concept of influencers selling products live and directly to fans to the US. For every item an influencer mentions during a livestream, a special link is added under the video directing viewers to the product. Creators earn a commission — between 1% and 10% — every time someone purchases a product with their link.
Although live commerce has taken off in other regions, the trend has struggled to gain mass popularity in the US. And some creators told Insider that Amazon Live just wasn't worth it for them.
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