Building fair and innovative teams by Bibi Groot - Mind the Product
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In her keynote session at #mtpcon London 2022, Head of Behavioural Science at Fair HQ Bibi Groot shares some insights from behavioural science that help us build fair, innovative and empowered teams.
Watch this video or read on for key highlights from the talk.
Bibi starts by observing that economists and policymakers tend to think that we make rational decisions without emotion and that we weigh up the costs and benefits. But you only have to look around to see that this isn’t right. What people say is often quite different from what they do. We usually prefer a smaller present reward to a larger later reward – it’s what behavioural scientists call present bias and it explains irrational behaviour.
Behavioural science focuses on how a…
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About
Eira Hayward
Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.
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