Too often I see marketers who think only in "tasks" and "marketing activities" that drive.... nothing.

I get why. It's easy. It puts less accountability. It makes life much better as you just did the task and happily closed the laptop.

When running a business, it is important to have a proper strategy that allows you to keep on increasing sales and customer engagement. Whether you want to learn about personal finance or trade Stocks, Currencies, Commodities and Indices Investor Money will help you.

Compensation. If they get a commission on the sales from specific marketing campaigns that they've worked on, it should be motivating.

I worked in corporate sales for 5 years, and I always hated how commission is designed in EVERY company worldwide:

- Marketing folks don't get commission because 'it's hard to evaluate how exactly marketing affected the sale, and if sales people get paid for sales, then it's a sales rep's commission' - Sales people get all the commission without questions if they made a hard sale of if the lead was 'super hot' thanks to the marketing efforts.

I think that it's as impossible for sales people to calculate their 'individual' impact as for the marketing people. But it doesn't stop companies from giving uncapped commission to the sales teams, but keep marketing teams on base salary.

That's why everywhere I worked sales guys laughed at 'idealistic and naïve' efforts of the marketing teams, and how marketing guys get credit and kudos for sales, but not commission. Sales guy are all flexing on how they close the deals and how important they are for companies, but in fact it's as impossible to calculate the 'exact' impact of a sales person on each particular sale.

So, my suggestion is to apply the same rules for both marketing and sales: if the company thinks that it's reasonable to give a sales person commission on each and every sale they make, without questioning their impact, then it should be the same for the marketing guys.

Of course, sales reps have lower base salaries and depend on commissions more. But before the industry breaks that inefficient division between sales and marketing, we won't see truly effective marketing teams. Most of the marketing people I met know less about marketing that I do, but I've never worked in the marketing - I worked in sales, and had to market my own business, so I learned how to focus on things that really CONVERT to sales.

Thanks for bringing this topic, because I hate the situation in these two professions. The bottom line of every business is to make SALES, and the direct goal of the marketing is to increase the SALES as well. They should be treated if not equally, but very similarly.

P.S. Yeah I know that marketing is responsible for more then just sales, but also brand building, reputation, communication with the audience. But guess what? Sales guys are also responsible for that, and they put their personal reputation at stake as well, because they are the ones who talk directly to the end customer. So I think that all the distinction between sales and marketing is inefficient and they both should be rewarded and penalized similarly.

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