Despite the fact Apple's iPhone costs more than most other smartphones, it remains No. 1 in the U.S., with more than 50% of the overall installed user base in the country, according to newly published data from Counterpoint Research, via Financial Times .

What's more, Counterpoint analysts have said this is Apple's highest-ever share of active smartphone users since the original iPhone in 2007.

Perhaps it's no surprise, Apple also has the highest brand loyalty out of any major smartphone maker, with 9 in 10 U.S. iPhone users saying they plan to purchase an iPhone as their next device, as reported by 9to5Mac last year.

Even if you're one of the many happy iPhone owners, chances are you're not using your beloved device to its fullest.

To help you save time – and in some cases, money – the following are ten "must-use" little-known tips and tricks, shortcuts, and hacks.

Edit, Unsend messages

One of the best additions to iOS 16 lets you tweak a message you just sent or retract it altogether. We've all had that "uh oh" moment.

To try this out, open Messages and type your message as you normally world. Tap to send it. Now press and hold over that sent message and you'll see options like Edit and Undo Send in the menu that pops up. Tap whichever you want to use at the time.

There's a catch: the person you're sending it to must also be running iOS 16 or else they’ll still see the message.

Enable the haptic keyboard

Apple added "haptic feedback" to its keyboard, as part of its iOS 16 operating system update.

This is that slight vibration you feel under your fingertips when typing a message, writing an email, or cranking out something in the Notes app. It feels great and confirms every virtual key is pressed.

To enable it, go to Settings > Sound and Haptics > Keyboard feedback. Now toggle on the Haptic option.

No more typos!: Here's how to easily edit and unsend text messages on your iPhone.

Take that text back: What really happens when you unsend a text on your iPhone