How white noise took over the music industry – and put musicians out of pocket
source link: https://www.telegraph.co.uk/music/interviews/how-white-noise-took-music-industry-put-musicians-pocket/
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How white noise took over the music industry – and put musicians out of pocket
Songs made up of ambient noise have exploded on YouTube and Spotify, with creators making a killing. But where does this leave real music?
Ambient noises are big business on YouTube
Credit: Alamy
It’s the fuzz of a TV tuned to the wrong channel; aural static, flat and monotonous, with no peaks or falls to puncture the sound. Welcome to the white noise machine – where algorithmically-created tracks designed to sound like nothingness have become streaming platforms’ biggest moneymaker. Downloaded by the near-billion – “Clean White Noise – Loopable with no fade” has been played 847m times, worth around $2.5m in royalties – chart success is now more likely for computer programmers than pop stars....
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