How many YouTube subscribers you need to start making money
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How many YouTube subscribers you need to start making money
Creators who are part of YouTube's Partner Program can monetize their videos with ads.
To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time.
Insider spoke with dozens of creators who shared how they got started making money on YouTube.
Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle.
To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. To apply, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year, or 1,000 subscribers and 10 million views on Shorts within 90 days. Once accepted, creators can start monetizing their channels through ads filtered through Google's AdSense program, subscriptions, and channel memberships.
Amanda Wan, who had 8,500 YouTube subscribers when she spoke to Insider in January 2022, said that she filmed longer videos — between 10 to 15 minutes long — to help reach the required watch hours.
Aside from the Partner Program, creators can also qualify to receive a bonus between $100 and $10,000 a month for posting short-form videos from a $100 million Shorts Fund.
Beginning next year, in place of the YouTube Shorts fund, YouTube will start sharing revenue from Shorts ads with creators.
YouTube is also launching a new tier of the Partner Program next year, with lower thresholds of eligibility for long-form, live, and Shorts creators. The terms of eligibility have not been disclosed, but these creators won't be able to monetize with ads. Instead, they will only gain access to fan-funded monetization tools like Super Thanks (viewer tips), and channel memberships.
The most common way creators earn money directly from YouTube is through Google-placed ads
Even smaller creators can cash in. Jen Lauren, a creator who had 5,000 subscribers on YouTube when she spoke to Insider, said that in one month her channel made $349 from ads. (Read more about how Lauren makes money as a nano influencer.)
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