Plan and evaluate your marketing without sheets

Hi makers 👋A thank you so much for the hunt @fabian_maume ❤️

My name is Radek Duha and I am the founder and CEO of Storymkrs [:story makers:]. A tool aimed at improving marketing planning in companies and enabling marketers to do marketing again.

When I worked as an analyst for one of the biggest CEE ecommerce companies a few years ago, I was shocked how the marketing team works. A team full of experts was buried in a pile of documents, emails, fragmented communication and as a result couldn't fully focus on their work.

Unfortunately, I found that this problem applies to all companies. That there was no better solution on the market. That everyone is drowning in a flood of documents and information and losing context, time and money. But you can't do much better when Excel and email are still the best tools for marketing planning.

We thought about what we could do with this and came to the conclusion that to be effective in marketing you need to ensure 3 things - visibility, feedback and longevity.

1) Visibility is needed so that the whole team is on the same page and knows the answers to basic questions about competitors, customers, and the market. Make sure everyone on the team knows the basic information about the campaigns so they can unify communication towards customers.

So, we've created one place that helps you be on the same page, pull in the same direction and allows you to achieve better business results through marketing.

2) Every team needs feedback to understand if their work is really working and achieving the desired results. So, you need to deliver data and information to marketers simply and quickly so they can immediately see where their work stands and how it's making a difference.

That's where we come in with analytics that work in one click. You create a connection to a data source and Storymkrs, based on the information from the campaign, creates a customized data report. As one of our potential customers said, "the kind of Google Data Studio if Apple had created it."

3) Longevity is key for any company. If marketing activities don't work in the long term, efficiency is lost, cost per conversion rises, and brand memorability declines. The final solution needs to help companies in the long run as well.

That's why all campaigns and all the information a company works with are automatically folded into a coherent long-term view in Storymkrs, making it easier for the whole team to understand the broader concept of communication and increase marketing effectiveness.

And I'm incredibly happy that after more than a year of work, we've managed to create a tool that addresses these 3 parts of marketing. Because marketers deserve to be the story makers of their companies.

If you're also a fan of a future where marketers do marketing and aren't just "document forwarders", "lost spreadsheet finders" or "poorly paid analysts", we'd love to hear your feedback ❤️

We can't wait to hear what you think of our solution!

Radek and the whole Storymkrs team 😻🚀