Taco Bell rewards members vote on return of throwback item, McDonald's collabs with Cactus Plant Flea Market

Taco Bell rewards members vote on return of throwback item, McDonald's collabs with Cactus Plant Flea Market

Yahoo Finance's Brooke DiPalma discusses Taco Bell's initiative to bring back one throwback item of its rewards members' choosing, plus McDonald's new Happy Meals for adults featuring a collaboration with Cactus Plant Flea Market.

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Taco Bell rewards members vote on return of throwback item, McDonald's collabs with Cactus Plant Flea Market

Wed, September 28, 2022, 6:12 AM

Video Transcript

DAVE BRIGGS: Rival Mexican restaurant Taco Bell allowing fans to choose which former menu item will return for a limited time. Brooke DiPalma here with the details. Tell me it's those cinnamon crispas. Tell me it's those cinnamon chips.

BROOKE DIPALMA: I am so sorry, but it is--

DAVE BRIGGS: Ugh.

BROOKE DIPALMA: --neither of those. Reward members actually can only choose between the double decker taco or the enchurrito. So this starts today. Reward members can go on the app and choose. Now a double decker taco was introduced in 1995 as a limited time offering, reintroduced in 2006. The enchurrito had a longer run, a 40-year run. It hit the menu in 1970, left the menu in 2013.

This comes after the mega success of the limited time offering, the Mexican pizza earlier this year. Yum Brands CEO noting that demand for the Mexican pizza was seven times previous levels, reaching over 20 million pizzas sold nationwide, with some stores selling out within a week, creating a sustained positive halo for the brand. So perhaps Taco Bell allowing members to choose which one will become a permanent menu item. This ends October 7. And then menus at participating locations will have the chosen winner later on this year.

SEANA SMITH: Well, I was really, really hoping for the pizza, but both of those options sound good to me. All right, Brooke, Taco Bell is not the only one that's trying to cash in on this nostalgia craze. We got news out from McDonald's. They're trying to sell happy meals to adults. What can you tell us?

BROOKE DIPALMA: That's right. So these are Happy Meal inspired, but they are adult meals here, of course, Happy Meal coming out of 1979. So McDonald's really trying to hit nostalgia as well here. This is a collaboration with the streetwear brand Cactus Plant Flea Market. So this is a new boxed meal, they're calling it, designed specifically for adult fans. So starting October 3, the box will be available in restaurants, drive thrus, buy delivery, or on the McDonald's app while supplies last.

Taco Bell rewards members vote on return of throwback item, McDonald's collabs w...