Prioritising customer needs with Dan Olsen
source link: https://www.mindtheproduct.com/prioritising-customer-needs-with-dan-olsen/
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In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products.
Watch this video or read on for key highlights from the talk.
- Solutions-first thinking can lead to teams investing time and effort in the wrong thing
- Product Managers need to be problem-obsessed, it’s crucial they work to ‘define’ customer needs as benefits
- Mapping problems by importance and satisfaction illustrates the sc…
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About
Jon Horvath
As a certified Product Manager and freelance writer, Jon likes to bring clarity of communication to his work at BibliU - making digital learning more effective. Jon loves how fast the world of product management is evolving and is always interested in opportunities to be part of the conversation.
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