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自动驾驶的窗口：AR-HUD供应链分析

2 years ago

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自动驾驶的窗口：AR-HUD供应链分析-汽车电子-与非网

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AR-HUD即增强现实型抬头显示，可将信息直接显示在驾驶员前方的道路上，与自动驾驶高度融合，可谓抬头显示系统的最终走向，同时兼具着未来数据流量最大窗口的巨大潜力，正逐渐称为汽车元宇宙的关键布局点。

自奔驰S级发布AR-HUD后，国内外车厂也开始陆续宣布搭载AR-HUD。2022年国内车厂已开始积极在自家车型中搭载AR-HUD，而部分之前未曾搭载W-HUD的车企也将直接搭载AR-HUD作为卖点。随着高端车型的装载上车以及中低端车型的渗透尝试，ARHUD俨然成为继C-HUD和W-HUD后下一代抬头显示的风口。相比国外厂商，国内厂商具备市场、政策等多方面的优势，且国内已涌现出一批具备量产能力且经过项目验证的优秀企业，综合来看，AR-HUD有很大希望成为我国在国际市场上弯道超车的一款产品。

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