Will be a 'game changer' when we move into electrification

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Lamborghini CEO: Will be a 'game changer' when we move into electrification

Lamborghini CEO Stephan Winklemann talks launching the Urus Performante during Pebble Beach, and the future of the brand.

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Lamborghini CEO: Will be a 'game changer' when we move into electrification

Mon, August 22, 2022, 12:40 AM

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Lamborghini CEO Stephan Winklemann talks launching the Urus Performante during Pebble Beach, and the future of the brand.

Video Transcript

- Well, it's Monterey Car Week 2022. I'm at the Lamborghini stand with CEO Stephan Winkelmann. A big reveal here today at Pebble Beach. Stephan, thanks for joining us. Tell us what's behind us right now.

STEPHAN WINKELMANN: This is the Lamborghini Urus Performante. It's the world premiere here today at the Quail Lodge. It's a car which is lower, wider, lighter, and more powerful than the one before. So all in all, it's a real super sports car dressed in an SUV.

- So how important is it for you to launch this car, one of your most popular cars, here at Pebble Beach Week, at Monterey Car Week?

STEPHAN WINKELMANN: I think that the Monterey Car Week is getting more and more important, not only on a US level for the press, but also globally. And on top of that, it's also very important that we have a lot of customers and people which are able to buy into the brand here today. And therefore, it is a melange, which is incredible.

- So you know Lamborghini had a pretty strong 2021, one of your best years ever, if not your best year. 2022 shaping up to be a good year as well. How important is this new Urus to that performance?

STEPHAN WINKELMANN: The year 2022, so far, is incredible. So the first six months, we had the best result ever. And in terms of operating result, the first six months are better than the entire year of 2021. And this was already a record year.

- Really?

STEPHAN WINKELMANN: Yes.

- Oh, wow.

STEPHAN WINKELMANN: So it's incredible what we have achieved so far. And as we speak, we always sell more cars that we are able to produce. So if you buy a Lamborghini today, you have to wait until the beginning of 2024 until you get it. And it's difficult to make a forecast because the economy is not so stable anymore.

- So looking ahead, this car is one of the first, I believe, three cars coming out in the next few months. When are we going to see, potentially, a hybrid Lamborghini?