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What lead magnets have you tried to get users? 🧲

 1 year ago
source link: https://www.producthunt.com/discussions/what-lead-magnets-have-you-tried-to-get-users?ref=hpfeed
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What lead magnets have you tried to get users? 🧲

Sveta Bay
3d ago
29 replies

For MakerBox (products for Indie Entrepreneurs), we tried a lot of freebies:

1. Check-lists 2. SEO articles with value 3. Demo-versions of products - 30 tools from MakerBox Tools (full list is 600+) - 3 Frameworks from MakerBox Frameworks (full product is 50 frameworks)

So far, 3 Frameworks from MakerBox Frameworks had the best performance. We got 100 users in 2 days. The reason is that it was a complex end-product itself.

Today we're launching a free marketing week challenge! Excited about the results. Did you try challenges as a lead magnet?

https://www.makerbox.club/market...

guest-user-avatar.png?auto=format&auto=compress&codec=mozjpeg&cs=strip&w=36&h=36&fit=crop

Replies

Co-founder of MakerBox | ex-COO x2
I want to do Ebooks to expand some topics from our blog
Co-founder of MakerBox | ex-PM
@kronop Ebooks are super popular today
Founder of Sitch
@kronop I have unfortunately had poor results from ebooks
Tech Leader | http://eisabainyo.net
Oh I really like your marketing week challenge! I've done a week long challenge on the topic of career development, but didn't get a lot of traction. I suspect it was because there was no real problem I was trying to solve with the challenge. Let me know how you go with yours.
Co-founder of MakerBox | ex-PM
@eisabai your audience must be in LinkedIn Did you try to distribute there?
Building vidon.ai

Great job on trying out different lead magnets!

I've tried a couple of different lead magnets, and I've found that - an eBook on a specific topic - a cheat sheet or checklist - a mini course

all work well as lead magnets. I think it really depends on what your target audience is interested in, and what will get them to sign up for your email list.

Co-founder of MakerBox | ex-PM
@alex_vidon_ai I heard a lot about cheat sheets, they're popular nowadays!
Head of Marketing - morgen.so
Just signed up for the challenge. Thanks! In my last role, we found webinars worked really well for our B2B pipeline.
Co-founder of MakerBox | ex-PM

@brenna_donoghue Happy to have you aboard, Brenna!

Yep, I also heard a lot that webinars work good for B2B and educational products

Building Pensil
How was the outcome of your 2nd point i.e. SEO articles with value, how long did you run this practise for, how many articles did you publish and how much did it help in the overall ranking plus lead generation?
Co-founder of MakerBox | ex-PM
@anil_meena21 Frankly speaking, I've just started 2 weeks ago, so don't have results to share yet:( But I read a lot about SEO and that it's a good long-term investment
Building Pensil
@basv reason why I was asking is because I also started it 3 days back... but its vast and confusing... I've no background in marketing. So feels like connecting here with fellow members might give me some light!! 🙏
I tell stories to sell moral
Can you name the lead magnet that gave you the greatest ROI
Co-founder of MakerBox | ex-PM
@sachin_shajan So far, 3 marketing frameworks to grow Twitter audience (full product - 50 frameworks)
I tell stories to sell moral
@basv sorry I didn't get you, actually I requested about the lead magnet worked best for you. Was it E-books, Webinars, White papers or any other lead magnets
Co-founder of MakerBox | ex-PM
@sachin_shajan I think that I prefer e-books, but they must not be too long
Curatora.io 👉 Launch on 24th August 🚀
We are planning to create an eBook of case studies for our product (https://curatora.io) and provide it as a Free resource for an exchange of emails.
Co-founder of MakerBox | ex-PM
@imtiyaz922 great choice! E-books work great as lead magnets
Entreprenuer

First of all, your marketing challenge week looks super interesting :)

In my experience, following work well 1. Free tools 2. Ebooks & Guides that actually solve user problem 3. White papers with data and trends 4. Templates (eg: Notion/Airtable) 5. Webinars

I tell stories to sell moral
@mjain_mayank Can you tell me the domain you implemented these lead magnets
Entreprenuer
@sachin_shajan we have done that a lot of our clients via scalenut.com. We are in the process of adding a few to our own domain.
Co-founder of MakerBox | ex-PM
@mjain_mayank thank you! So, the main thing is to have value in these free products :)
Entreprenuer
@basv absolutely right. That's the most important thing. If you haven't, do read about Veed.io case study on how they used Free tools to drive massive traffic and leads :)
Growth Strategist-Management Consultant
We are already doing SEO articles and are in process of trying E-books & Free demo tools. In addition to that, your free marketing week challenge looks interesting. :)
Co-founder of MakerBox | ex-PM
@rijul_dutta thank you! So far, it has the biggest number of users in comparison with other freebies!
Founder of Sitch

For my previous product which was a subscription service, these are the magnets I've tried and how they've worked: - Newsletter: Poor results. - Free coupon for the pro version (while offering a free version): Poor results - Offering free "tools" for problem statements: Good results.

Tools, templates, kits, etc can be more actionable and help people in their process of "solving their problems" which helps build trust and expertise. The building of that trust is important in sales.

Digital Technology, Creative Director
The headline, What lead magnets have you tried to get users, now has a Google page one listing. The headline is among ninety million plus search results that you can see. With a simple click on the following link: https://bit.ly/3QxkRcc
Team Click One, Jay Product Hunt.
@abco_specialties Nice job Will, I seen it on Google. That is how how you use Advanced Search to get what you want seen.
Click One Team, Product Hunt
Wow! Will Vz, way to go that is awesome. I seen it also on Google, that is why I love Advance Search so much. What lead magnets have you tried to get users? That was great to see Thank you, Team Click One

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