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iPhone 14 Suppliers Reportedly Feeling Uncertain About Demand Ahead of Launch

 2 years ago
source link: https://www.macrumors.com/2022/08/11/iphone-14-suppliers-uncertain-about-demand/
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iPhone 14 Suppliers Reportedly Feeling Uncertain About Demand Ahead of Launch

Thursday August 11, 2022 6:51 am PDT by Sami Fathi

Suppliers for the upcoming iPhone 14 reportedly feel uncertain about how high demand will be for Apple's upcoming flagship lineup, according to supply chain sources speaking to DigiTimes.

iPhone 14 Pro Lineup Feature Silver
A paywalled preview of a full story set to be published tomorrow says "uncertainty remains about demand for the new models between the end of the fourth quarter and the beginning of first-quarter 2023." Apple and its suppliers have been ramping up shipments of components ahead of mass production, which is expected to begin later this month.

Despite suppliers' uncertain sentiment, Apple is expecting the ‌iPhone 14‌ series to perform quite well. Just last week, it was reported that Apple had informed suppliers to increase iPhone 14 shipments by 5% to 95 million units, higher than what the company was initially expecting.

One reason suppliers may feel uncertain about demand is a reported increase in the price of the higher-end models of the ‌iPhone 14‌ lineup. Reliable Apple analyst Ming-Chi Kuo has reported that the price of the ‌iPhone 14‌ lineupmay increase, possibly due to both models starting with an increased 256GB of storage.

Other than a possible price increase, the iPhone 14 Pro and ‌iPhone 14 Pro‌ Max are expected to gain several noteworthy features, including a 48MP camera, a new pill-shaped and hole-punch display cutout, better performance, and more. Learn more about the iPhone 14 and iPhone 14 Pro using our respective roundups.

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Top Rated Comments

8 hours ago at 07:00 am
No uncertainty here, I 100% intend to not buy an iPhone 14.
Score: 24 Votes (Like | Disagree)
8 hours ago at 07:20 am
I 100% do.
Lol…keep flushing your money down the toilet and enjoy
Score: 12 Votes (Like | Disagree)
8 hours ago at 06:58 am
People should buy the iphone 13 instead of the iphone 14 if they dont want the iphone pros
Since the 6.1" model will be probably 90% identical but the price wont be
Score: 8 Votes (Like | Disagree)
8 hours ago at 07:36 am
Price increase in one of the worst economic times is probably not the best recipe.
Score: 7 Votes (Like | Disagree)
8 hours ago at 07:01 am
Not sure why the suppliers are uncertain about the demand. That's not their job. That's Apple's job. They have the data. Rest assured iPhone 14 will set like hot cakes around the world. They will instantly be back-ordered.
Score: 6 Votes (Like | Disagree)
6 hours ago at 09:16 am
No uncertainty here, I 100% intend to not buy an iPhone 14.
I 100% intent to pre order a 14 PM
Lol…keep flushing your money down the toilet and enjoy
My carrier offers annual upgrades with trade in. My bill doesn't go up, and I'm not stuck with an old phone after 36 months that's worth $150.

So it's just easier for me to upgrade once a year and enjoy the newest phone. I don't consider it wasted money, I consider it treating myself.

Since I don't "flush money down the toilet" on things like booze, tobacco, gambling, expensive coffee, or constantly eating out, I spend my disposable income this way.

I will take part of your advice to heart though, and enjoy.

The economic downturn will certainly have an impact on sales. At present, this economy is too hard to predict, though. Too many never before seen variables. Anyone who tells you different is selling snake oil.
Score: 4 Votes (Like | Disagree)

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