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How this surfing star is making waves in sports apparel

 1 year ago
source link: https://www.fastcompany.com/video/how-this-surfing-star-is-making-waves-in-sports-apparel/rhxCeGUb
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How this surfing star is making waves in sports apparel
Last year, John John Florence turned down the opportunity to partner with just about every major sports sponsor in order to launch his own brand, Florence Marine X. Florence innovated a Test Pilots program, which allows fans of the brand to sign up to test product prototypes.
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