Beats Fit Pro gets a Kim Kardashian makeover

Beats Fit Pro gets a Kim Kardashian makeover

The three neutral colors are designed to blend in like a proper fashion accessory.
Photo: Apple

A collaboration between Apple’s Beats brand and celebrity Kim Kardashian will soon result in three new colors of Beats Fit Pro wireless earbuds.

The three new “neutral” colors are designed to blend in more than most earphones. They come out at Apple.com/kim starting August 16 and at select Apple Stores and resellers on August 17.

With Kim Kardashian’s help, Beats Fit Pro wireless earbuds coming in three new neutral colors

As you may recall, Kardashian spilled the release of Beats Fit Pro when they first came out. Paparazzi snapped her wearing them ahead of their official release.

Kardashian’s three new colors are called Moon (light), Dune (medium) and Earth (deep). Muted and earthy, they’re a departure from the often basic black, white or bright colors seen in many tech accessories, like headphones and earbuds.

“Since you’re wearing something every day, I wanted them to be able to blend in,” Kardashian explained in a video about the release (below). “And I’ve never seen any tech products, especially headphones, be in neutral colors.”

‘Blend in or stand out’

“I wanted to break away from the idea that headphones have to be colorful to make a statement,” Kardashian said. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”

Launched late last year, Beats Fit Pro have seen positive reviews. Users like the comfortable fit provided by flexible wingtips and multiple sizes of silicone ear tips.

The earbuds are also technologically advanced, similar to AirPods Pro. They feature Active Noise Cancellation with Transparency mode, spatial audio support, and an H1 chip for one-tap pairing, Siri support and automatic switching between Apple devices.

And you can get AirPods Pro in must one color (white) while Beats Fit Pro come in four colors (and now more), as noted below.

New color palette

These new Kardashian colors, Moon (light), Dune (medium) and Earth (deep), add to the existing Beats Fit Pro colors: Beats Black, Beats White, Sage Gray and Stone Purple.

“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”

Where to buy

You’ll be able to buy the new editions from Apple.com/kim on August 16. The next day, they go on sale at Apple’s online stores in the U.S., Canada, U.K., France, Germany and Japan. Amazon will carry them in the U.S. and Canada.

They new colors will be priced at $199.99, the regular Beats Fit Pro price.

‌Apple Store‌ locations carrying the new colors will be limited:

• The Grove, Tower Theatre and Third Street Promenande in the Los Angeles Area
• Fifth Avenue and SoHo in New York City
• Aventura in Miami
• Michigan Avenue in Chicago
• Europe: Regent Street in London, Champs-Élysées in Paris, and Kurfürstendamm in Berlin

Authorized resellers will include SSENSE in Canada, Selfridges in the U.K., Galeries Lafayette in France, Zalando in Germany and Switzerland, David Jones in Australia, and Crawford and WeChat in China.

Of course, you can already buy Beats Fit Pro in four colors — Beats Black, Beats White, Sage Gray and Stone Purple — on Amazon, currently priced at $179.99.