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Why Unilever blocked the Ben & Jerry's Israeli boycott
source link: https://www.fastcompany.com/video/why-unilever-blocked-the-ben-and-jerrys-israeli-boycott/FxD1cJfg
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Why Unilever blocked the Ben & Jerry's Israeli boycott
Ben & Jerry’s filed a lawsuit against its parent company, Unilever, to block the sale of its Israeli business. In July 2021, Ben & Jerry's announced that the brand would no longer sell its products in the occupied Palestinian territories, saying it was “inconsistent with our values.” This is Fast Company's Brand hit or miss of the week.
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