Yahoo Finance Live looks at the MSCHF art collective's "Eat the Rich" project, selling popsicles shaped like billionaires Mark Zuckerberg, Elon Musk, Jeff Bezos, Bill Gates, and Jack Ma.

Video Transcript

- Another story here that is trending. Art collective MSCHF is setting their sights on billionaires this week, encouraging people to, quote, "eat the rich." We're looking at the ice-cream truck right there. Now, the group has been driving an ice-cream truck around New York City, selling frozen pops that are made to look like some of the world's wealthiest people that we love to talk about here at Yahoo Finance. Jeff Bezos, Elon Musk, Mark Zuckerberg, just some of those names here.

And if you're eating the rich, you may want to also start with the popsicle makers, with the industry seeing over $4 billion in sales last year. MSCHF, for that matter, who is selling these for $10 a pop. We've got to dig in here, because we've got these right on set.

- You get Jack Ma.

- And this is pretty incredible. I picked up Jack Ma. Elon Musk, we have to say, sold out already.

- Yeah, that is no surprise.

- It's interesting that Elon--

- Go ahead.

- No, but I was going to say, I think it's interesting that he sold out first. I wonder if the sales went in order of how rich these guys are. Obviously, Elon at the top already, but he obviously has a massive fan base. I wonder if it went by how wealthy each person is as to how popular the popsicles were.

- No doubt, Elon Musk is the most popular of these. And Jack Ma, I'm guessing they have lots of those on reserve. Because I would think if you walked around New York City, no one has idea what Alibaba is, let alone who Jack Ma is, so I'm guessing that one is not selling real hot. Bill Gates, we also look mentioned. And I think you have e to--

- They're actually pretty good.

- Oh, I'm looking at the artwork.

[LAUGHS]

- 10 bucks a popsicle.

- Yeah, at $10 a pop, you do have to be.

- The fact that they've sold out on Elon Musk and they're charging $10 a pop here for this is a little surprising. But they're actually pretty good. Not $10 worth, but they're good.