Logo Design trends that never go out of style

Logos that Keep it Minimal

Simplicity is critical for these timeless logos. Minimalistic logos rely simply on the design. When you want to attract a large audience, keep it simple. Using lines, geometric shapes, and sans serif fonts, you can develop a modern, timeless, minimal logo. They usually work well on all mediums.

In 2019 the Swedish furniture brand updated its logo, but only slightly. It's still minimalistic, using the colors yellow and blue. But the block letters of the brand name have been enlarged to fill the border better. Its pleasing colors and clean design are akin to the brand's simple, light, and airy furnishings. 

Hollister

The Hollister lifestyle brand features the seagull logo and sans-serif typeface for their namesake logo. Add the smaller serif font for the word "California," and you have a long-lasting logo.

Prada

Upscale fashion house Prada has been wowing the masses for generations with fashionable shoes, handbags, and accessories. The brand uses a simple necklace, crown, and crest that border their brand name.

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Monochromatic Logos

Printing your monochrome logo saves you money when you're a startup business. They are also sharp and classic. They are great for more intricate designs as they make it easy to see the detail in the art. Monochromatic logos are simple and sophisticated.

Chanel

The French fashion maven became famous for its classic ready-to-wear styles. Their monochromatic black and gold logo features two intertwined C's that signify the creator's name, Coco Chanel. Like the brand, the symbol appears classic but informal due to its sans serif typeface. 

Calvin Klein 

Logos with Classic Typography

Timeless and classic go hand in hand. So, choosing a classic typeface is a fantastic way to go. Classic cursives can make a brand feel more relatable. And when the font is the highlight of your logo, it delivers a clear and straightforward message. With these logos, the text and graphics take the lead working together to represent your brand.

The luxury brand stands for elegance. The simple italic, handwritten font used in the logo, with each letter slightly connected in an interesting way, is timeless and has been at the forefront of the brand since its inception.

The simple, though powerful, logo represents reliability and authenticity. There have been changes in color and design through the years, with the current logo keeping things monochromatic. The bold sans-serif font in all caps keeps things all business.

With three changes throughout its history, Amazon has always included its name. And its latest iteration featuring the brand's website name was genius. The arrow beneath that begins at the A and travels to the Z, telling all who see it that the company sells everything you can possibly think of from A to Z. While the company used the Officina Sans Bold font for some time, they currently utilize a custom-designed typeface.

Symbolic Logos

Just a simple moose with the brand name etched underneath: that's it. The moose symbolizes pride, confidence, and grace, representing what buyers will feel when wearing the brand.

High-end fashion brand Burberry uses a shielded knight atop an adorned horse. When you see it, you know that the brand is about pride, grace, and honor. These elements could easily translate to a brand offering elegant and durable designs across all product lines.

Logos That Combine Timeless Trends

Using classic typeface, bold color, or a lack thereof, and symbols combined, these classic logos use several elements to create a timeless look. Consider mixing a wordmark with a mascot, and you have the idea.

With a formal serif typeface, the Hugo Boss logo in black and white seeps elegance, veracity, and authority. With no other graphics, viewers focus on sophisticated and sleek text.

This American jean brand uses a winged logo with the company name in a clear sans-serif font breaking through the vibrant red. The classic logo screams passion but is still relatable and relevant today.

Creating Your Brand's Timeless Logo

When creating your logo, there is much to consider, including the colors representing your brand and the right font to display its personality accurately. When you're ready to create a timeless logo, use these classic inspirations as a guideline. Remember that these brands did a few things that you should as well, including:

• Keeping it strong and simple
• Choosing classic fonts
• Sticking to just two or three colors
• Ensuring it works in all printed and digital formats Creating something unique
• Looking around you for inspiration, in nature, in your office, as well as on the web
• Remembering what you want your brand to represent and translating that into a classic logo.
• Using one classic font
• When designing your logo, ensure it represents your values, brand story, and voice. Ask what makes your brand unique, who you want to attract, and what you want them to feel when they see your logo? Keep things simple and try to make a visual impact.
• When you've narrowed it down to three selections, ask yourself: Is the design professional?
• Is it memorable?
• Does it convey your brand message?
• Does it work across all marketing channels?
• Will it still work in ten years?
• Does it speak with your brand voice and personality?

Clear branding used consistently across the board helps to grow recognition and trust among your audience. It helps boost your brand's image in the minds of internal and external customers alike. You don't have to buck all trends, but remember to think long-term.