Taco Bell unveils new tostada on giant Cheez-It

Taco Bell unveils new tostada on giant Cheez-It

Yahoo Finance food reporter Brooke DiPalma details Taco Bell's latest collaboration with Cheez-It for their new tostada available in California only for the time being.

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Taco Bell unveils new tostada on giant Cheez-It

Thu, June 30, 2022, 6:12 AM

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Yahoo Finance food reporter Brooke DiPalma details Taco Bell's latest collaboration with Cheez-It for their new tostada available in California only for the time being.

Video Transcript

RACHELLE AKUFFO: It's a Taco Bell and Cheez-It mash-up. Get ready for the Big Cheez-It Tostada and the Big Cheez-It Crunch Wrap Supreme, with a cracker that essentially looks bigger than my phone. So for more on that, Brooke DiPalma has the details. Brooke, what do we need to know about this?

BROOKE DIPALMA: That's right, Rachelle. This tostada includes a Cheez-It cracker that's 16 times bigger than the average Cheez-It cracker. Now, on top of that, it includes Taco Bell seasoned beef, sour cream, tomatoes, lettuce, and tomato. And then in addition to that, Seana and Dave, online only, it'll also include a Crunch Wrap Supreme opportunity for customers to go and grab this essentially tostada wrapped in a tortilla.

Now that's a bit more pricey. That's $4.29. Now this comes as the company is really looking to lure in customers online. But if you're a Taco Bell lover-- sorry, Rachelle, sorry, Dave, sorry Seana--

DAVE BRIGGS: We are.

BROOKE DIPALMA: --you only can get this starting in California. It's going to be testing--

SEANA SMITH: Ugh!

BROOKE DIPALMA: --for two weeks. And then perhaps, it'll roll out, but really, it's only while supplies last. Now, the company did tell Yahoo Finance that as with any test item, there's no guarantee that it'll roll out nationwide. When it comes to Taco Bell innovation, you really never know. But if this is anything like the Mexican Pizza, we might be unlucky.

DAVE BRIGGS: You just hit on my idea, though. You have to combine this Cheez-It with the Mexican Pizza.

BROOKE DIPALMA: Ooh.

DAVE BRIGGS: Put the Mexican Pizza on the giant Cheez-It.

SEANA SMITH: I'd be fine with either--

DAVE BRIGGS: [INAUDIBLE] tostada.

SEANA SMITH: --solo.

BROOKE DIPALMA: It might be a DIY--

SEANA SMITH: There you go.

BROOKE DIPALMA: --until it goes nationwide.

Taco Bell unveils new tostada on giant Cheez-It