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Unilever Bought Dollar Shave Club for $1 Billion. Insiders Call It a Failure.

 1 year ago
source link: https://www.businessinsider.com/why-dollar-shave-club-didnt-work-out-for-unilever-2022-2
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Unilever Bought Dollar Shave Club for $1 Billion. Insiders Call It a Failure.

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DTC darling Dollar Shave Club was snapped up by Unilever for $1 billion back in 2016. Now insiders, analysts, and even Unilever's CEO are calling it a failure — here's why.

Photo of razor with Dollar Shave Club logo, next to photos of Dollar Shave Club's founder and Unilever CEO 2x1
Dollar Shave Club; Alberto E. Rodriguez/Riccardo Savi/Getty Images; Rachel Mendelson/Insider

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