Moving from feature teams to product teams by Audrey Crane
source link: https://www.mindtheproduct.com/moving-from-feature-teams-to-product-teams-by-audrey-crane/
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In this #mtpcon Digital Americas session, Audrey Crane, Partner at DesignMap shows how Product Managers can leverage design teams and methodologies to move from feature teams to empowered product teams.
Watch the video session in full or read on for the highlights:
Level set on terms
Audrey begins by clarifying the differences and similarities between feature teams and product teams.
Purpose
A feature team’s purpose is “to serve the business by delivering features as required by stakeholders or executives”. An empowered product team’s purpose is “to solve problems in ways our customers love, yet work for our business”.
Customer knowledge
A feature team’s customer knowledge is the expectation (or at least hope) that if the business says they need you to build feature x, they believe feature x is valuable and via…
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About
Andres Phillips
Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn
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