Using Outbound Subscription Centres In Real-time Marketing
source link: https://meganvwalker.com/outbound-subscription-centres-real-time-marketing/
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Using Outbound Subscription Centres In Real-time Marketing
I'm going to walk 100 KM non-stop
fundraising for Alzheimer's Society *** NOTE: ALL INFORMATION IS ACCURATE AT DATE OF PUBLISHING ***
I have written in the past about setting up your custom subscription centre as a marketing form that you can then embed in a page on your website. For me, I believe this is the best approach to make sure your customers, prospects, and website visitors have a seamless experience where all of your content is branded consistently. The other option is to create a marketing form and then add to a marketing page, which means you must have a portal configured (not my preferred or recommended approach). Then along came Real-time marketing, which included a change with quite frankly an ugly page that allowed someone to opt in or out of email and/or text messages but no way to decide exactly WHICH KIND of content they wanted. It was an all or nothing approach. That’s changed and we can now add links to subscription centres in Real-time Marketing. Hooray! Let’s take a look.
The default preference page used in Real-time Marketing can be found under Settings, Customer engagement, then Compliances in the D365 Marketing App. Although there are several settings for the page, there is no way to brand it (currently) and it’s just not a great experience.
If you are on the latest version, you can now go in to the Feature switches area and then turn on the switch for ‘Configurable compliance settings in email editor’. Save from the top right and you are ready to go.
It’s up to you and your organisation how you approach this, but I always suggest using a marketing form that you can embed in to your own company website. So below we have a Marketing Form, and in this example I am just adding one of many subscription lists. I can then use this to add to the bottom of only specific emails that relate to D365 Marketing perhaps. It gives the ability to create a condensed subscription list. For more information, go back and read this post on setting up your subscription centre.
Once it’s published and ready to be used, click on the Form hosting tab on the Marketing form and then click on the New Form page option in the grid.
A quick create form will open on the right. You can give it a name and then just save it. Once saved, it will be visible in the related marketing form pages area and you can click on it to open the record.
Add a redirect URL if you want to use one and save the record, then you can copy the script and paste it in to a page on your website (check with your site administrator if you are not sure!).
You also have the option to create a Marketing page and add in a Marketing Form directly to that page. However, with this option you must have a portal set up and linked to the D365 Marketing installation. I don’t recommend this option but it is there and might fit the requirements for some organisations.
Now you have seen the two options with the form, you can go to the Compliances section again under settings then Customer engagement. There are two options available when creating a new compliance settings record. With a subscription center or with an external link.
After choosing the external link option a new quick create form will open on the right. Give the record a logical name. From here an address can be added for the company which will then be accessible when creating a real-time marketing email. There are two consent models to pick from:
- Restrictive: If consent isn’t specified, assume it isn’t allowed.
- Non-restrictive: If consent isn’t specified, assume it’s allowed.
If you set the tracking consent to No, you then need to set if by default you are going to Track or not Track your customers interactions with the content you send them. This is up to you to determine what legal requirements you need to follow for each Compliance record. Finally, add in the external link for where you added the tracking code to a page on your website.
Adding a Compliance record using a subscription centre is pretty much the same, but this time you have a lookup to a subscription center which is essentially a published Marketing Page from Outbound Marketing that has the type of Subscription centre.
Now create your marketing email in the real-time marketing area. Clicking on the email header, you can scroll past the send settings and review the email settings. This is where you can then set which compliance record to use, with the ability to use a record that is tied to an external link, a subscription centre or the real-time marketing preferences centre. Awesome!
Add the text you want to use to link to the compliance settings record, then highlight it and press the link button from the top control.
Then click on the personalisation icon in the link box.
You can now link this to the Preference center under the compliance section. You can do the same thing for the Company address too.
Then when the email is received, the Company address displayed will be the one from the related Compliance record, and the link to unsubscribe or update preferences will take them to the correct Preference centre.
When the Contact updates the Do not email field (either selecting or deselecting) this will update the Bulk Email field and change it to Do Not Allow or Allow. It will also update the Contact Point Consent record that is tied to the email address and mark it as either Opted In or Opted Out as appropriate. This will make sure Outbound or Real-time Marketing emails can be sent, or are indeed blocked from being sent.
I'm going to walk 100 KM non-stop
fundraising for Alzheimer's Society
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