2

Russia McDonald's Replacement Unveils New Logo, Stylized 'M'

 1 year ago
source link: https://www.businessinsider.com/russia-mcdonalds-replacement-new-logo-2022-6
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Home Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options. Retail

Russia's version of McDonald's unveils new logo after the fast-food giant quit the country over Ukraine

A worker dismantles the McDonald's logo in Russia

A worker dismantles the McDonald's Golden Arches logo at a drive-through restaurant in Kingisepp, Russia. REUTERS/Anton Vaganov

  • McDonald's left Russia over the Ukraine war, saying doing business there was "no longer tenable."
  • The company sold its restaurants to a local businessman.
  • It unveiled its new logo Thursday, showing a stylized burger and fries in the shape of an "M."
Sign up for our weekday newsletter, packed with original analysis, news, and trends — delivered right to your inbox.
Email address
By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy.

The Russian fast-food restaurant that has taken over McDonald's outlets in the country has unveiled its logo, a stylized burger and fries in the shape of an "M."

McDonald's announced in May that it was leaving Russia after 32 years in the country, citing Russia's invasion of Ukraine, and saying that doing business in the country "is no longer tenable, nor is it consistent with McDonald's values."

It said it sold all of its restaurants in Russia to local businessman Alexander Govor. Govor said he would continue paying all 62,000 employees as part of the agreement, and it was then announced that a rebranding would come. 

The new logo, which was unveiled Thursday, shows a green background with a red circle and two orange lines.

Russia's state-run TASS news agency reported that the logo represents two fries and a burger, citing a representative from Sistema PBO, the company managing the restaurants.

The logo of the new restaurant chain in Russia that is taking over former McDonald's sites. Handout via REUTERS

The new name for the new restaurant chain has not been revealed. The Russian news outlet RBC reported that the company submitted a list of names including "Fun and Tasty" and "The Same One," citing documents filed with Russia's patent office.


About Joyk


Aggregate valuable and interesting links.
Joyk means Joy of geeK