E-commerce is an $85 billion business in Latin America, and as that market is poised to essentially double in three years, the current consumer demands to receive orders on time and packaged correctly will only increase.

For decades, e-commerce giants, like Amazon and MercadoLibre, have perfected the logistics and delivery technology for their marketplaces, but more recently, startups have developed similar technology to enable any sized e-commerce business to have equal footing.

Argentina-based clicOH is the latest shipping technology company attracting venture capital funding, raising $25 million in Series A funding in a round led by Tiger Global. Joining them is JAM Fund and existing investors Flexport, FundersClub and Vast VC. The latest investment gives the company a total of $33 million in funding since it was started in 2018 by Juan Martin Altamirano, Emiliano Segura and Agustin Novillo Saravia.

ClicOH, a 2021 Y Combinator alum, operates in Argentina, Mexico, Chile and Uruguay, and its proprietary technology enables sellers to track shipments in real time via a dashboard with key indicators and traceability.

CEO Novillo Saravia told TechCrunch via email that Latin America “was not prepared in terms of infrastructure for the post-pandemic surge in e-commerce,” namely an e-commerce penetration that jumped five to 10 years in a matter of 10 months.

As a result, e-commerce continues to be underpenetrated in the region — just 5% of retail sales were made online in 2021 — despite LatAm being one of the fastest growing regions in the world. That was one of the big drivers for the company to go after additional funding, he said.

“The logistics for e-commerce is a problem that can only be solved with data and efficiency,” he added. “Our asset light model allows us to penetrate 100% of the countries in which we operate, to understand the consumer behaviors to store the inventory very close to the demand and speed up our shipping times.”