A Variable Sans Serif Font that Choreographs Emotions

Joyride is an extended variable width sans serif typeface that puts you in charge on a whole new level. You can resize the font or individual characters until your message evokes exactly the emotional response you want. This tight control makes Joyride perfect for branding, advertising, marketing, visual identity, logo, social media, fashion, publishing, music, posters, general promo, and more.

To start, let’s revisit the Kiki-Bouba test. One shape speaks spiky and sharp, while another speaks soft and gooey. This emotional reasoning translates directly to font choice and how it controls the viewer’s responses. And in the case of branding/packaging—buying response. For matters of pure art, fonts are an opportunity to reinforce or colorize the entire emotional spectrum so it exactly reflects the artist’s intent.

In Joyride’s case, we have a bold, modern, confidently executed sans serif consisting of 12 fonts. That’s a big arsenal in and of itself. Add the ability to precisely customize the width of each uppercase character, and Joyride goes from sans serif to typographical hypnotist.

To wit, please consider the accompanying images. See how an ultra-wide character embedded in a word changes perceptions, and how those emotional cues relate to hard reality. What type of individual, situation, or brand is evoked by the RISE image? Who or what is the extra-wide S? Is this the boss or king of the image? Is this a tough, reliable, forward-thinking corporation? How about JAPUR with its wide R finish? Is it the slow break in the techno tune, a bullet train decelerating? Is your logo for comfort food, a relaxing place, a stable financial future? Go wide.

The electrical activity in your viewer’s brain is your musical instrument to play. Fonts, in all their diverse glory, are key to ensuring your images do exactly as they should. Fonts represent words. Just as strongly, they represent concepts, feelings, weather, lifestyles.

Joyride’s sans serif clarity, modernity, and readability put you in an experienced captain’s chair: the sans serif or “grotesque” is the font of technology, new thinking, innovation, risk. The font of tomorrow, shedding those stodgy serifs and leaping into the future—lighter, faster, aerodynamic. And Joyride’s variable font feature gives you additional power and influence far beyond its recognizable antecedents and built-in suggestions. Try it out—look at it, but also be sure to listen and feel.

Conduct your audience like never before with Joyride or anything else from the fabulous designers at Type Juice. They offer a targeted collection that is concise, practical, and well executed across the board. These are fonts with a job to do, and the discipline to see it through to the end. Put them in your service today.