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Influencers want Instagram to take action as fake accounts impersonate them to s...

 2 years ago
source link: https://finance.yahoo.com/news/influencers-want-instagram-action-fake-175717890.html
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Influencers want Instagram to take action as fake accounts impersonate them to scam their followers

Amanda Perelli
Sat, May 14, 2022, 2:57 AM·3 min read
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Fake accounts have plagued finance influencers on Instagram.Rafael Henrique/SOPA Images/LightRocket via Getty Images
  • Finance influencers say that fake accounts impersonating them are rampant on Instagram.

  • Scammers are copying real profiles to trick followers into thinking they are actually influencers.

  • Here's what creators want Instagram to do about it.

Fake accounts impersonating influencers abound on Instagram.

The accounts copy various aspects of creators' real accounts, like their photos and Stories, making it hard for followers to decipher which account is real.

It's seemingly also hard for influencers to do anything about it. After flagging and warning their followers about these scams for over a year, creators say they need Instagram to take action.

Insider spoke with eight creators who post content about personal finance, investing, and cryptocurrency who said this has become a big issue for them in the past year. These fake Instagram accounts use the influencer's name, profile photo, and content, including pictures of their family and children, to trick followers into thinking it's actually the influencer.

The influencers said that the recent uptick in fake accounts had negatively affected their careers on social media and the relationship they have with their followers. They added that they wished Instagram would make the verification and reporting processes easier.

Sarah Rosalia (who goes by Sarah Finance online) told Insider that in one instance, her Instagram account was disabled for over a week for "pretending to be someone else," according to a message on her Instagram Help Center.

Her account is back now, but she struggled to get in touch with Instagram, she said, adding that none of this would have happened had she been able to get verification.

"Instagram really could do a better job at helping," Rosalia said. "I've applied for check mark verification many times over the last year, and they haven't given it to me. That would be one very strong way for followers to know that it's really me."


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