The iPod's death has been a long time coming. Somehow, it's already been eight years since Apple discontinued the iconic iPod classic. Nonetheless, the news this week that Apple is discontinuing its last iPod, the touch is significant: This officially marks the official end of a product that set up the company for two decades of success.

A lot has been written about how the iPod changed Apple's fortunes, transforming the company from an influential but niche computer maker into one of the biggest companies in the world. Similarly, the iPod's effect on the music industry almost speaks for itself at this point. The device slowly but surely ended the reign of the CD and moved people to a world in which they could just buy a handful of songs from an album instead of paying $15 for the whole thing on a plastic disc.

That's probably why the death of the iPod brand doesn't feel all that notable, despite the fact that I was an iPod early adopter who quickly went all-in on Apple's ecosystem. It was inevitable that Apple would eventually stop selling the iPod touch, just as the end of the iPod classic in 2014 felt overdue.

That's probably because both the consumer technology and the music industries have long since moved on from the iPod. It's not hyperbolic to say that the iPod reversed both Apple's fortunes and the record industry’s — but we've since seen another seismic shift that made the iPod feel almost as quaint as the CD.

The iPod was responsible for several major changes in the way music is consumed. In the 2000s, CD sales began to fall as more and more people started buying music through digital storefronts like the iTunes Music Store. There, you could get an album for $10 or a single song for $1, a significant discount over CDs at the time. And while many people still purchased full albums, uncoupling songs from the record propelled custom mix CDs and playlists to the forefront of how people listened to music. The iPod and iTunes Store killed the romance (and burden) of a physical music library while giving listeners more freedom in how they bought and listened to music.