Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible
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Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible
Released in April 2021, the current Apple TV 4K model is priced at $179 with 32GB of storage and at $199 with 64GB of storage, while the previous-generation Apple TV HD remains available for $149 with 32GB of storage. By comparison, there are Chromecast and Roku streaming sticks available for under $50, and many other options under $100.
Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedence for a sub-$100 Apple TV.
Apple TV+ is already available on platforms like Fire TV and Roku, but a more competitively priced Apple TV model could still spur sales of the device and help to draw more subscribers to the streaming service, which competes with the likes of Netflix and Disney+.
The second-generation Apple TV 4K was the first new Apple TV generation in over three and a half years when it was released last April, with key new features including a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1, and Wi-Fi 6.
Article Link: Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible
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