Bricks Might Save Clicks
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How Bricks Might Save Clicks
Rising costs of doing business online is making physical retail more appealing for e-commerce brands
How will the pandemic affect America’s retailers? As states across the nation struggle to return to business, WSJ investigates the evolving retail landscape and how consumers might shop in a post-pandemic world.
April 22, 2022 5:30 am ET
The future of e-commerce could be coming to a local mall near you.
Online furniture seller Wayfair , which saw a decline in active customers last year, is placing new hopes in that physical world: It plans to open three bricks-and-mortar stores in Massachusetts this year. In an earnings call on Feb. 24, Wayfair Chief Executive Niraj Shah said the stores will be “valuable avenues for discovery, visualization and marketing.”
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