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Can Elon Musk Make Twitter Great Again?

 3 years ago
source link: https://www.wired.com/story/plaintext-elon-musk-twitter-great-again/
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Can Elon Musk Make Twitter Great Again?

Plus: The platform’s early days, paying for more CNN, and an unlikely appearance on Fox.
Elon Musk, Twitter's latest activist investor, wants to remake the product.Photograph: PATRICK PLEUL/Getty Images

For days, inside-the-Beltway folks were charmed by a roaming fox on the Capitol grounds. Then we learned that the fox had rabies. She’d fit right in with the Judiciary Committee!

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The Plain View

When was it that our relatively predictable existence jumped tracks and became something concocted by a dystopian novelist with a sadistic sense of humor? Whenever it started, it’s here, and because of that, Elon Musk’s sudden purchase of more than 9 percent of Twitter and a subsequent invitation to join the board is not as shocking as it could have been. It’s just one more absurdity in our ongoing follies. Musk became the company’s biggest shareholder, not as an investment—his whole stake is spare change compared to his vast holdings in Tesla and SpaceX—but simply to mess with a platform that he likes to goof around on. At least he didn’t slap anyone.

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