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4 Ways To Drive Traffic To Your Website With TikTok

 3 years ago
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4 Ways To Drive Traffic To Your Website With TikTok

TikTok has taken the world by storm, and it’s currently the fastest growing social platform in the world. 37 percent of users on TikTok have a household income of over $100k, making it a great digital marketing channel for businesses to sell their products and services.

Due to the platform still being in its infancy, many businesses may be left wondering, how do I drive more traffic to my website with TikTok?

In this article, we’ll discuss 4 unique methods of driving more traffic to your website with TikTok.

Use TikTok Influencers

One great method of driving more traffic to your website through TikTok is to leverage the power of influencer marketing.

First, you’ll need to find influencers that are a good fit for your product or service. You can find TikTok influencers by using an influencer marketplace or simply by searching through the TikTok app until you find a good match.

Once you find the perfect TikTok influencer to represent your brand, you’ll want to leverage their talent as a content creator, as well as their audience, to drive traffic to your website. You do this by getting them to put together a highly engaging video that prompts the viewers to visit your website. 

Some great video ideas for influencers include how-to style videos, tutorials, or trendy videos. The one thing that should be consistent across all of these videos is that there is a call to action (CTA). The CTA should prompt viewers to visit your website through a link in bio, or through a pinned comment in the comment section. 

Run TikTok ads

TikTok ads are a great way to drive cheap engagement to your website. 

Since TikTok is such a new platform, running ads on TikTok is relatively cheap when you compare it to more mature platforms like Facebook or Instagram. This makes it a great method of driving traffic to your website.

TikTok ads can be created by yourself, or by an influencer. Once you have a video that has a convincing CTA, you can run it as an advertisement through the TikTok ads manager. 

The best part about TikTok ads is that you can direct people to your website right from the ad, they don’t have to worry about finding a link in bio somewhere, or leaving the app to navigate to your website.

TikTok ads are especially great if you’re selling some sort of product or service on your website. For example, a lot of ads you see on TikTok are from individuals that are dropshipping on TikTok. The ability to showcase your product in a video ad, and then send the viewer directly to a landing page to purchase is powerful.

Post Engaging Content

This is an obvious one, but having a content marketing strategy is often overlooked. 

One of the main reasons for TikTok’s meteoric rise in popularity is the fact that they reward good content with a lot of impressions. TikTok is arguably the only platform on the market that could drive millions of views to the first video that you post on the platform.

As a business owner, you should take advantage of the massive amounts of organic engagement offered on TikTok by creating a page for your business and consistently posting content for your target audience.

You will also want to link to your website in your bio, this will give people a place to go when they visit your profile. 

The beauty of having your own profile to drive traffic to your website is that you actually have more control over your audience members. When you’re buying ads for instance, the traffic stops as soon as you stop spending money. By posting content to your own page you get to constantly engage your audience while attracting new audience members without spending a dime.

Here are some common types of engaging content that could help you drive more traffic to your website:

  • Tutorial videos
  • How-to videos
  • Behind the scenes content
  • Videos with trending sounds
  • Videos with trending filters

Leverage TikTok Livestreaming

Once you reach 1000 followers on TikTok, you unlock the power of livestreaming.

Livestreaming on TikTok has become an excellent method of getting discovered by new people while also engaging with your existing audience in real-time.

Recently, TikTok has been putting more emphasis on livestreaming. They’ve integrated livestreams into the TikTok ‘For You Page’, this has made it much easier to get discovered by people scrolling through their feeds while you’re livestreaming. Even if you only have 1000 followers on TikTok, it’s not unusual to have thousands of people drop in during the course of a livestream.

Once you have your livestream up and running, you’ll be able to use tactics to drive those viewers to your website. For example, you could have a whiteboard in the background of your livestream which has your website domain printed on it clearly so that all the viewers can see it. You can also offer incentives for livestream viewers to go to your website, such as a coupon code if they purchase one of your products.

Wrapping Up

It’s not every day that a new social platform storms on to the scene and captures the attention of billions as TikTok has done. 

By using the tactics listed in this article, businesses can reliably drive thousands of new visitors to their website by leveraging the power of TikTok.

Also Read: TikTok For Business: 6 Ways To Maximize TikTok To Achieve Business Growth


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