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Creative communication

 2 years ago
source link: https://sive.rs/reach
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from the book “Your Music and People”:

Creative communication

2018-02-15

The way you communicate with people is part of your art.

For people who have never heard your music, it’s the start of your art!

If you make depressing music, send your fans a dark black announcement that’s depressing just to look at.

If you are an “in-your-face country-metal-speedpunk” artist, have the guts to call a potential booking agent and scream, “Listen you crazy dirtbag! Book me or I explode! Waaaaaah!!” If they like that introduction, you’ve found a good match.

Set the tone. Pull in those people who love that kind of thing. Proudly alienate those that don’t.

There’s a minimalist classical music composer whose emails to me are always just one provocative thought. Like when I posted something online about being an introvert, he emailed me just one sentence: “Are we not ever-changing, both gradually and per situation?” That’s it. No greeting or closing or manners in-between. His communication style always makes me smile, and reminds me of his music.

The gentle new-age artist always calls me “sweetie” and reminds me to nourish my soul.

The surf-music artist always uses the Hawaiian greetings “aloha” and “mahalo” when he emails, along with other surfer slang.

The rebellious punk never calls me by my name, but instead just says, “Hey sellout.”

Be different. Show who you are.

It gives people’s lives more variety, too.

reach-like-you.gif

© 2018 Derek Sivers. ( « previous || next » )

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Comments

  1. Franky The Genius (2008-08-01) #

    I like this article. The point about everyone wants a little change in their day, is I think an important marketing point.

  2. Dizzi D (2009-02-27) #

    Wicked article, its so sad that so many people are 'too cool'to take a chance and be different.

    Check out this new instrument played by me and my sister on my website homepage video www.dizzi.co.uk

    We Rock

  3. Christina Kline (2009-07-23) #

    I play the electric harp from hell

    http://www.youtube.com/watch?v=y1nKOBFuCBU This piece is called Hell

  4. Gilbert Romero (2009-08-08) #

    to Christina

    I play electric/acoustic and superb Spicy Harp.

  5. zorrow (2011-05-10) #

    Excellent !
    It's like with girls, in the street ! :)

  6. Seo Monterrey (2011-05-17) #

    Esto es muy cierto, a veces uno no se detiene a pensar en que es lo que les gustaría oir a los demás para saber como promocionar algo.

  7. Norberto (2016-09-05) #

    Great advise. I havent thought it that way. I am wondering now how to apply it to an engineering work.

  8. Sean Crawford (2017-12-26) #

    it's not just a good marketing point, "wants a little change in their day" it's a good lifestyle point. I apply it to clerks and ticket takers, service people and retailers, and of course, elevator operators.

    Does it drain all my energy? No, I get back what I give.

    It brightens my day to brighten their day.

    If a motivated salesman can "give 110 per cent" (what ever that means) then why can't a customer give 110 per cent? I can, and I do.

  9. Chris (2018-02-14) #

    Solid piece

  10. Danielle (2018-02-16) #

    I want to receive emails which include "aloha" greetings.

  11. Ej (2018-02-20) #

    What happens when you interact with your global/local [referring to your local article, too], and the interactions with others generate a confusing, contradictory language? Would love you ideas, thoughts, and experience put into action.

  12. Brent (2018-02-20) #

    "Meet people where they are", people you want to reach, with "stimulating" ideas you want to spread.

  13. Hanna Ross (2019-01-06) #

    Hi Derek!

    My name is Hanna and I am a young singer/songwriter trying to figure out the best way to grow my fanbase and expand my brand without using bots. I listened to your interview with Tim Ferriss and really appreciated your insight and approach to success. What are your thoughts on outsourcing social media marketing?

    Thank you very much for reading my message! Also, I'm a member of CD Baby and always appreciate the kindness and patience of CD Baby's customer service who have answered my hours of questions.

    ~ Hanna Ross
    www.hannarossmusic.com
    www.hannaxmadge.com
    Instagram: @hannaross124
    Twitter: @hannaross124

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