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'WeCrashed' on AppleTV+ promises the world, but delivers very little

 2 years ago
source link: https://finance.yahoo.com/news/wecrashed-wework-series-apple-tv-plus-jared-leto-anne-hathaway-223029054.html
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'WeCrashed' on AppleTV+ promises the world, but delivers very little

Daniel Cooper
·Senior Editor
Sun, March 13, 2022, 7:30 AM·5 min read
Apple

Students of history learn the importance of primary sources; eyewitness accounts of what people saw and did when all of this history was going on. You also learn that there’s a great need for evidence to be gathered before the twin evils of memory and self-deception color the narratives. Just as important, however, are secondary sources which can collate all of that testimony, to pick out the truth, or at least a working theory about what went on.

Take WeWork, a startup that leases office space to individuals and small businesses with an emphasis on fancy design and an open bar. As Scott Galloway once said, “they’re renting f*cking desks,” but wound up inexplicably deemed to be worth $47 billion. Now, you might be wondering how exactly that came to be, but it’s not a question that Apple TV’s WeCrashed can answer. It can, in excruciating detail, lead you through the chronology of what happened, but why it happened remains frustratingly out of reach.

The series, adapted from the Wondery podcast of the same name, charts the rise and rise of Israeli entrepreneur Adam Neumann (Jared Leto). It charts Neumann’s life, from his stumbles at business school, meeting Miguel McKelvey (Kyle Marvin) and his future wife, Rebekah Paltrow (Anne Hathaway). Neumann and McKelvey launch Green Desk, a Brooklyn-based co-working company that they sell in order to repeat the feat in Manhattan under the name WeWork. Which, unlike Green Desk, makes a fairly sizable dent in the rarified world of investment banking and tech investments.

As usual, Apple asked critics not to spoil the details of the show. I can, however, safely recommend that you read the Wikipedia article to find out exactly what happened, which is a far more efficient and enjoyable way to spend your time. Suffice to say, a company deemed to be more valuable than the GDP of some countries winds up not being worth that much and some venture capital funds have to spend extra cash to clean up the error of their initial investment.


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