8

Google Announces its Marketing Live Conference for 2022

 3 years ago
source link: https://www.socialmediatoday.com/news/google-announces-its-marketing-live-conference-for-2022/620130/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
neoserver,ios ssh client

Google Announces its Marketing Live Conference for 2022

Published March 9, 2022

By
Andrew Hutchinson Content and Social Media Manager

Google Marketing Live is returning for another year, with Google today sharing its initial plans for the event.

Google Marketing Live

As per Google’s announcement, Google Marketing Live will be held on May 24th, and will feature a mixture of in-person and live-streamed content - though the actual mix is yet to be determined, pending COVID restrictions.

Google’s annual marketing conference has become a key showcase of its latest ad tools, including YouTube ad changes, new ad formats, analytics offerings, and more.

This year, you can expect Google to share more details about its upcoming ‘Privacy Sandbox’ for Android, which will provide more data protection options for Android users, similar to Apple’s ATT update.

Privacy Sandbox for Android

Given its own reliance on digital ad revenue, the expectation is that Google’s data restriction options will be less impactful for marketers, but even so, they will be significant, while Google also recently announced the next stage of its effort to phase out web tracking cookies, with a shift to a new topic-based structure for digital ad targeting, reducing the need for individual data collection.

These, as well as other ad updates, will no doubt be part of the Marketing Live agenda for 2022, and it’ll likely be worth tuning in, and getting more insight into what’s coming next for Google’s ad tools.

Google says that its Marketing Live keynote will be live-streamed globally, while there’ll also be a range of on-demand, virtual breakout sessions “built to help you achieve your business goals”.

Google will share more specific info closer to the date.


report

Recommend

About Joyk


Aggregate valuable and interesting links.
Joyk means Joy of geeK