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121: Benedikt Deicke - Building Userlist.io

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121: Benedikt Deicke

Full Stack Radio

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Full Stack Radio • Episode 121
121: Benedikt Deicke - Building Userlist.io
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August 14, 2019 • Episode 121
121: Benedikt Deicke - Building Userlist.io
By Adam Wathan • View the Website
In this episode, Adam talks to Benedikt Deicke about building Userlist.io, a new email automation product for SaaS businesses that he recently launched with his co-founder Jane Portman.
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Episode Details

In this episode, Adam talks to Benedikt Deicke about building Userlist.io, a new email automation product for SaaS businesses that he recently launched with his co-founder Jane Portman.

Show Notes

Topics include:
  • The risks and technical challenges of building client-side API integrations and why Benedikt decided to focus on a server-side integration for launch
  • Building Userlist with Ember instead of trendier tools like React
  • How the Ember app authenticates with the Rails API
  • Strategies for keeping email deliverability high for Userlist's customers
  • How Benedikt built Userlist's complex segmentation engine by creating a custom AST structure and compiling it to SQL
  • How the automation and email scheduling system works
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What is Full Stack Radio?

A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.

All audio, artwork, episode descriptions and notes are property of Adam Wathan, for Full Stack Radio, and published with permission by Transistor, Inc.

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