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The Problem With Big Tech's Wartime Push Against Putin
source link: https://www.wired.com/story/plaintext-big-tech-wartime-push-against-putin/
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The Problem With Big Tech's Wartime Push Against Putin
Plus: Silicon Valley’s response to Snowden, stories that shift reality, and a culmination of catastrophes.
Hi, everyone. Finally, something to do besides doom scrolling—wait for a table at Veselka!
The Plain View
In 1942, smokers of one of the leading cigarette brands noticed a change in the packaging. The green background on Lucky Strike boxes was now white. The American Tobacco Company’s official explanation was that copper, used to produce the green pigment, was at a premium during wartime. To support the Allied troops, the cigarette maker “sacrificed” by abandoning the green dye. In what might be called midcentury virtue signaling, the firm rolled out a massive ad campaign with the slogan, “Lucky Strike Green Has Gone to War.”
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