MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business?

Don’t worry, we’ve got a plan (with a bonus letter template at the end!). 

How to make the case

Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top. And that’s exactly what MozCon is going to help you do.

Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over three insightful days in July.

There's so much in store for you this year. Here’s just a sampling of what you can expect at this year’s MozCon:

Speakers and content

Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the best content and insights to the stage to set you up for a year of success. No sales pitches or talking heads here!

Networking

You work hard taking notes, learning new insights, and digesting all of that knowledge — that’s why we think you deserve a little fun in the evenings. It's your chance to decompress with fellow attendees and make new friends in the industry. We host exciting evening networking events that add to the value you'll get from your day of education. Plus, our Birds of a Feather lunch tables allow you to connect with like-minded peers who share similar interests.

High-quality videos to share with your team

About a month or so after the conference, we’ll send you a link to professionally edited videos of every presentation at the conference. Your colleagues won’t get to partake in the real-time experience(the #FOMO is real), but they will get a chance to learn everything you did, for free.

Great food on site

We know that conference food isn’t typically worth mentioning, but MozCon is notorious for its cornucopia of tasty offerings.

You can expect two hot meals a day and loads of snacks from local Seattle vendors — in the past we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve cold brew.

No duds here, we do our homework when it comes to selecting thoughtful swag worthy of keeping. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and more cool stuff you’ll want to take home and show off.

Wear your heart on your sleeve

MozCon on behalf of our attendees gives back each year through donating a portion from every ticket sold towards a charitable organization. Our 2022 charitable recipients are Washington Trails Association and North Cascades Institute.

Discounts for current customers

Moz Pro, Moz Local, and STAT customers save big on their ticket cost, and there are discounts for groups of 10+ as well, so make sure to take advantage of savings where you can!

Testimonials

But of course, don’t take our word for it! There are some incredible resources available at your fingertips that tout the benefits of attending conferences:

"I've been to MozCon six times — it's worth traveling all the way from Adelaide, Australia. The knowledge sharing is next level!" — Woj Kwasi, Head Honcho, Kwasi

"MozCon is hands-down among the best organized tech-oriented conferences I’ve ever attended. From the strongly inclusive culture with rich representation of all stripes of life, to the friendly vibe around the lunch tables and after-session parties, you would be hard pressed to find a more informative and beneficial SEO conference in the US. — Eddie Childs, Inbound Marketing Manager, Mediagistic

"MozCon has been my go-to conference for the past three years. Between the top-notch speaker lineup, fantastic accommodations and memorable parties and networking events, it's truly a must-attend event for any digital marketing professional looking to further their career in the industry." — Kyle Sutton, Sr. Product Manager, SEO Gannett / USA TODAY NETWORK

"MozCon is more than a "work conference" - it really is an annual collaboration with the brightest and most talented SEOs from all over the world. Three full days of idea sharing, insights, and quality time with industry experts. Never have I ever been to a conference where the speakers on stage are humble and easily accessible. 5/5 would attend again." — Angela O'Pry, Marketing Coordinator at Access Sciences

Need a little more to get your boss on board? Check out some videos from years past to get a taste for the caliber of our speakers.

Buy ticket, save money, get competitive marketing insights. Everyone wins!

MozCon is one unforgettable experience that lives and grows with you beyond just the three days you spend in Seattle. And there's no time like the present to pitch MozCon to your boss. If they're still stuck on the "why", let them know about our subscriber or group pricing tiers to your boss — you’ll save hundreds of dollars when you do. Just think of all the Keurigs you could get for that communal kitchen!

Be sure to copy the letter template below and make your case the easy way.

Letter template

Hi [fabulously generous boss],

I'd love to get your approval to attend MozCon this year, a marketing conference held completely online July 11–13. Out of all the events I could be attending, I'm choosing MozCon because it provides insights that will grow our business, keep us on the cutting edge of online marketing, and boost our competitive advantage.

MozCon is a pretty special event in a lot of ways. It's single-track, which means I won't miss out on any sessions — I get the full benefit of all the knowledge shared. It's carefully curated: the organizers choose each speaker and topic to create a well-rounded experience that speaks to the most important details in digital marketing. And it's packed with value — from the access to free tools and betas to new workflows and actionable tutorials, I'm bound to bring home ways to improve our work immediately.

I know you're busy, so I'll quickly outline the top reasons MozCon is the best choice for me:

1. The networking is top-notch. MozCon is full of marketers we can learn from, as well as new vendors and the opportunity to forge exciting partnerships for our business. The conference organizes after-hours events specifically around networking and helping attendees spark new connections, so I'll have lots of opportunities to grow our contact list.

2. I'll be learning from the best. Every speaker at MozCon is hand-selected for their expertise, authority, and leadership in their field. My notes will be filled to the margins with insider info on the most successful SEO strategies, insights, workflows, and tools that the industry has to offer.

3. Our team gets to learn, too. Along with my MozCon Virtual ticket, I'll get access to professionally produced videos of every single session at the conference — free! That means we can all enjoy the benefits of these sessions together, in addition to the first-hand knowledge I'll bring back myself.

And here's the part I know you'll appreciate — since it’s a virtual conference, the price is unbeatable! If we purchase a ticket before April 30th, 2022, we'll get access to Early Bird pricing, and since we're Moz subscribers, we get an extra $400 off! Three days of jam-packed learning and a year of inspired work comes out to [$1099 for Moz subscribers / $1499 regular discount]. Plus, I have the option to save 15% if I bundle the ticket with either of Moz’s amazing professional SEO certifications: Technical SEO or SEO Essentials.

I'm so excited about everything MozCon could mean for both my personal growth and for our business. I know it's an investment both our team and our clients will be grateful for, and I appreciate you taking the time to read this today. If you'd like me to schedule 15 minutes to chat about this in person, just let me know!

Thanks again,

[Your name here]