Today, ecommerce website optimization is a well-oiled machine that covers aspects such as navigation, design, and content to help convert your visitors, i.e. make them buy something.

However, not enough attention is paid to optimising the checkout flow of ecommerce websites or apps, which is where the actual money is at.

For instance, one of our client’s ecommerce website had an 87% payment page conversion rate, i.e. the percentage of visitors to the payment page who went ahead and made the payment.

We figured that just by increasing this figure to 90%, our client’s monthly revenue would rise by $14,731 – a 17% increase in revenue on a 3% increment in payment page conversion rate.

As an ecommerce-focussed custom web application development company, we’d be the first ones to admit that an improvement of 3% when you already have a high conversion rate of 87% is much harder than it sounds.

But by optimizing your ecommerce store’s buying process with these seven checkout flow best practices, rest assured that the law of diminishing returns won’t come in the way of improving your conversion rate, sales, and revenue.

7 Steps Towards a High Conversion Ecommerce Checkout Flow

• Offer Guest Checkout

• Keep Customer Journey Simple and Smooth

• Automate Cart Updates

• Integrate AI-enabled Live Chat

• Reduce Checkout Clutter and Number of Stages

• Use Trust Badges Liberally

• Use a Floating Checkout Button

Takeaways

Whether you’re designing your desktop or mobile checkout flow, implementing these ecommerce checkout flow best practices can go a long way in increasing your ecommerce store’s conversion rate, sales, and revenue.

To get the most out of these tactics, keep testing them on your store while keeping an eye out for conversion leaks. At the same time, ensure your attempts at increasing the conversion rate don’t get too unwieldy and apparent. Online shoppers are known to reward simple and subtle over complex and in-your-face marketing tactics.

As a custom web application development company, we’ve used such conversion rate optimization steps to great effect while helping ecommerce companies enjoy greater sales and profit margins. To know how we can do that for your business, get in touch with us now.

View Original: Checkout Flow UX Tactics